Category: Blog

Posted on: March 26, 2018 Posted by: Guest Comments: 0

Calculate ROI — Influencer Marketing: How To

By Jennifer Yemu Li Chiang, CEO and Co-Founder Most brands are interested in gaining exposure, and choose to measure impressions — the number of times a consumer sees a post. That’s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other, more involved …

Spring Activator Weekly Idea Roundup
Posted on: March 26, 2018 Posted by: Hope Yi Comments: 0

Marketing Roundup – Mar 26, 2018

We all know marketing isn’t just about content, this week we look at using automation, new ad products, old-school marketing tactics and key tracking metrics and data that you need to watch closely. #MarketingMondays 1. 6 Automation Rules to Skyrocket Your Email Marketing Performance Email marketing is surely the most …

Posted on: March 23, 2018 Posted by: Keith Ippel Comments: 0

Funding Roundup – Mar 23, 2018

This instalment of the funding roundup includes a couple of big investment centric conferences, an update on grant funding in Canada, and a pitch event for BC entrepreneurs. 1. Big Ideas to Change the world: Meet funders at Katipult Katipult Future Fest 2018 is happening in Oslo May 14-16th. Join this …

How to Meet Influential People
Posted on: March 16, 2018 Posted by: Keith Ippel Comments: 0

How to Meet Influential People

As an entrepreneur, you’re fearless when it comes to your business – you get it done! So why does connecting with successful and influential people seem so daunting? We debunk that myth by breaking down the steps it takes to actually meet that ideal investor, partner or mentor. If there’s …

Spring Activator Weekly Idea Roundup
Posted on: March 15, 2018 Posted by: Chin Chang Comments: 0

Weekly Tech Roundup – Mar 15, 2018

In this week’s Tech Roundup, check out a handy Seed Deck template from YCombinator, a new chrome extension to help you donate to charities, a burger flipping robot fry cook, a list of Accelerators and Incubators in Canada (Including our own Impact Startup Visa Program) and how to get people …

Posted on: March 14, 2018 Posted by: Guest Comments: 0

An Open Letter To My Future Clients

By Jamie Purches, Owner and Art Director The letter below wasn’t written by me. It was written by Blair Enns, the BC based speaker, author, and founder of Win Without Pitching. I orginally stumbled across this letter back in 2011 on the blog over at Industrial Brand and I went from …

Spring Activator Weekly Idea Roundup
Posted on: March 12, 2018 Posted by: Hope Yi Comments: 0

Weekly Marketing Roundup: Mar 12, 2018

Advertising on Facebook can be the perfect tool to boost your brand and sales, or it can sometimes become a money pit and the bane of all your marketing efforts. This marketing roundup tackles all thing Facebook Ads from audience, costs, images and videos. 1. How to Use the Facebook …

Spring Activator Weekly Idea Roundup
Posted on: March 8, 2018 Posted by: Chin Chang Comments: 0

Weekly Tech Roundup: Mar 8, 2018

Starting your own business is never easy, this week we highlight articles on how to make your start up eco-friendly, the hurdles of being an entrepreneur and operating as an early stage start-up. This tech roundup also takes a look at Spotify’s billion dollar IPO and a cool new startup, …

Posted on: March 2, 2018 Posted by: Keith Ippel Comments: 0

Top 13 Do’s and Don’ts of Business Introductions

First impressions are crucial for any business and can have a huge impact on your reputation and chance of success. Be memorable for all the right reasons with our top do’s and don’ts for introductions. Put your best foot forwards and make key connections with these guidelines. Keith Ippel, CEO …