Category: Resources

Posted on: October 29, 2017 Posted by: Keith Ippel Comments: 0

Networking 101 Guide

  HOW CONSCIOUS COMMUNITY BUILDING CONTRIBUTES TO GREATER SUCCESS. People can steal your ideas, they may even imitate your brand. That’s why building a supportive community around your product and industry is so crucial to the success of your business. In this short Networking101 guide, we offer 4 steps that help you …

Posted on: October 29, 2017 Posted by: Keith Ippel Comments: 0

Visual Brand Worksheet

  WHAT FIRST-IMPRESSION DOES YOUR BRAND GIVE TO AN AUDIENCE? Looks aren’t everything, but they definitely communicate a lot at first glance. A company may have a great product, but fall short in the market if it fails to convey a strong message. Is your brand conveying the message you …

Posted on: October 29, 2017 Posted by: Keith Ippel Comments: 0

Building a Basic Top of Funnel

  HOW TO BUILD A BASIC TOP OF FUNNEL. You hear marketers and salespeople talk about “the funnel” all the time. Fill the funnel. Top of funnel. Funnel. But what IS this funnel? And how DO you fill it? Spring does away with metaphors and talks about some of the …

Posted on: October 29, 2017 Posted by: Keith Ippel Comments: 0

Web Presence Guide

  SETTING UP A SIMPLE WEB PRESENCE FOR YOUR BUSINESS You’ve got a brilliant idea, it’s simple, sophisticated… Your first model or pop-up shop? Off the charts successful! Now you are hungry to continue. But how can you keep an interested audience up to date? How can you keep an …

Posted on: October 28, 2017 Posted by: Keith Ippel Comments: 0

Intro to Branding Worksheet

NOT SURE WHERE TO START WITH YOUR BRANDING? SPRING CAN HELP. Building a brand identity is a mammoth project, but having a place to start, and a framework to follow, can break a seemingly impossible task into manageable projects. With Spring’s Intro to Branding Worksheet, you and your team have the …

Posted on: October 26, 2017 Posted by: Keith Ippel Comments: 0

Why Startup Founders Should Provide Group Benefits

Having the double whammy of group insurance and a pension plan together can help retain top talent at your company.  The biggest case in favor of providing a group benefits program is employee retention.  The Case for Group Benefits  For anyone that might consider pursuing entrepreneurship, their first concern is …

funding business
Posted on: September 25, 2017 Posted by: Spring Community Comments: 0

5 Tips On Getting Funding When Starting A New Business

There are a dizzying array of choices and limitations to funding a new business, or startup as the term was coined in the technology sector. While it may feel daunting, Keith Ippel, CEO and Cofounder at Spring Activator, helps demystify this confusion quickly with five simple tips.

Competition
Posted on: January 3, 2017 Posted by: Spring Community Comments: 0

5 Ways To Deal With Business Competition

Launching a new company is daunting, you’re up against a plethora of competitors who could easily squash you or steal your idea. If you’ve said to yourself, “I have no competitors, we’re first in the market” you’re probably not doing enough market research.