KICK BUSINESS INCUBATORIDEA TO LAUNCH
Kick is a new idea bootcamp designed to help you make one of the most important decisions of your career – starting a business.
Learn how to clarify your idea and launch your idea with Kick. Get connected with top mentors and become a member of our alumni network to access ongoing support throughout your startup journey post graduation and beyond
IS KICK FOR YOU?
We’re searching for ambitious entrepreneurs of all types: for-profits and non-profits, and hybrid models. Whether you’ve already launched and simply need clarity on how to move forward, or you’re in the ideation of your business, our Kick curriculum provides applicable learnings for all stages.
Kick is your business incubator, here to help you through the difficult path from idea to launched startup. So if any of the above was relevant to you, then yes you’re ready.
You have 10 ideas on the go, but don’t know which one you really want to pursue and turn into a business. Kick is for you!
CLARITY & HELP
You’re past launch, but need clarity on moving forward and gaining traction. Kick is for you!
HOW KICK CAN HELP
SHOULD YOU START UP?
- Am I up for it?
- Is the time right?
- Who am I doing this with?
- Is it a problem to solve?
- Does anyone need it?
- Will anyone pay for it?
HOW TO START
- How can I avoid mistakes by others
- How do I find great advisors and Mentors?
- What are the best tools, resources, and network at the right time for me?
Our curriculum is designed not only to give you the best chance of success, but also to provide you with the network and know-how on how to scale well into the future. All alumni will graduate with a solid understanding of the following sessions regardless of weekend or weekday format. In addition, we try to pair each session/topic with an industry mentor, ranging from amazing individuals at Hootsuite, Unbounce, Invoke, Lighthouse Labs, and many more. For more information on our current mentors, or to become a Spring mentor please drop us a note!
Session 1: Goal Setting and Problem Definition
You will learn to maximize execution through effective goal setting and planning. We also clarify the problem-solution relationship and solidify the value of your product/service to your customer.
- Goal Setting
- Problem Definition
- 5 Whys
- Finding a mentor/advisor
- Aligning your values and incorporating impact
Session 2: Business Model Canvas
We empower you to explore the details of your business by learning how to use the Business Model Canvas to efficiently test and validate the assumptions of your business. You will also learn to strategize on different methods and channels for generating revenue.
- New Business Checklist
- Purpose and Value Identification
- Business Model Canvas
- Business Model Pyramid
- Positioning Statement
- Opportunity Sizing
Session 3: Lean Methodologies
We will teach you how to run experiments that will allow you to quickly test and validate your idea and business models by understanding how to build a Minimum Viable Product (MVP). Learn to fail fast, iterate, and execute quickly so that you won’t end up wasting time and money on things that don’t work.
- Vision vs. Launch
- Customer Persona Template
- Building a Minimum Viable Product (MVP)
- How to find your first users
- Basics of the Lean Methodology
Session 4: Customer Discovery
Learn how to do market research and gain a deep understanding of your customer through a detailed and structured validation process. You will learn to understand what to measure, how to measure it, and how to use your findings to improve your product/service through validating your idea with your potential first users.
- Identify your Ideal Customer
- How to seek validation
- Drafting Your Survey
- Building Your Script
- Building Your List of Customers
Session 5: Startup Sales
As the founder and first sales person, you will learn the basics of selling your idea to co-founders, investors, and most importantly – customers. Learn to build sales funnels, generate leads, and utilize different channels for selling to help scale your business and become profitable and sustainable in the long run.
- How Sales has Changed in the 21st Century
- Building a Sales Funnel
- Lead Generation
- Creating Your Sales Process
- Hiring a Salesperson
Session 6: Lean Marketing
You will gain insight on guerilla marketing tactics and growth hacking strategies which will allow you to quickly reach your audience at a lost cost. We also cover community building basics and give insight creating a compelling marketing and branding strategy to help you stand out from all the noise. You will walk away with a better understanding of different marketing channels and how to most effectively use them for your business.
- Building Your Brand
- Content Crafting
- Keys to Digital Marketing
- Leveraging Partners and Affiliates
- Understanding Your Data
- Influencers vs. Brand Advocates
Session 7: Operations
We help you understand how to hire, get legal and accounting help, take advantage of grants and loans, and build a strategy for launching in your marketplace.
- Launch Plan
- Finance for Startups: Budgeting
- Pareto Principle
- Building Your Team + Attracting Talent
- Success Metrics
Session 8: Fundraising
You will walk away learning how to pitch effectively to investors, an understanding of their point-of-view and what they look for when investing, and an understanding of how to grow your business properly through different funding options.
- Pitch Clinic
- Pitch Opportunities
- Personalizing Your Pitch
- Pitch Objectives
- Building Your Pitch Deck
- Basics of Fundraising
Kick is your direct connection into the best of both worlds: the startup community and all the resources available, and the impact community, with its wealth of knowledge, insight, and support. Spring brings the best in Vancouver to each cohort. Founders, CEOs, subject matter experts, and partners. Here’s a little taste of the folks you have the chance of meeting:
Founder @Version One Ventures
Global VP HR @Hootsuite
Head of Talent & Operations @Invoke Media
Head of Sales @Hootsuite
Lisa Von Sturmer
CEO/Founder @Growing City
Interested in starting up with Kick, but not in Vancouver? We work with some amazing partners across Canada (and soon the world!) to facilitate and launch the next world-changing entrepreneurs! Inquire with our partners below or simply sign up for Kick online and we’ll take it from there!
COSTS & DETAILS
$1349/Founder, $595/Student or additional Co-founder
- 24 hours of intense programming to help you get clarity fast
- Sessions are a mix of guest speakers, mentors, lecture, and hands-on workshopping
- 100% alumni satisfaction rate
- All programs include access to our co-working space weekdays 9am – 5pm
- All cohorts are available to be taken in-person in Vancouver or online under the following schedules:
- Weekday Nights: Tuesday/Thursday 6pm – 9pm PST
- Weekends: two weekends ~ 4 weeks apart to allow for customer discovery
Please contact our Program Manager, Chin, with any questions.
WHAT PEOPLE ARE SAYING
Couldn’t have done it without Kick.“Jennifer Li
“Kick’s focus on customer development was crucial to Tulebox’s direction early on. They forced us to validate core assumptions before writing code, which can mean the difference between a startup’s success and failure.”Will Richman
“Kick is an amazing program that taught me the fundamentals of entrepreneurship, especially customer validation. Had I taken Kick when I started my first venture, I would’ve save 2 years of my time. I recommend Kick from napkin idea to generating revenue.”Andy Chou
“As a mentor and entrepreneur coach for Futurpreneur, it’s always amazing to see young entrepreneurs who are passionate about what they’re doing. Spring’s culture of Impact and focus on purpose attracts a diverse group of motivated individuals into their Kick Incubator program”Chad Fryling
The Kick program was the kickstart that I needed to get my business off the ground. I learned how to turn an idea into a revenue generating business in a few short weeks and continue to be inspired by all of the change makers in the Spring community. The resources, mentors, and networking opportunities are invaluable – I couldn’t recommend this program any higher!Brianne Miller
Be guided by the Kick Facilitators
Our team is constantly working with top level entrepreneurs to help them find the tools, training, talent, partnerships and capital they need for growth.
Chin Hing Chang
Program Manager, Spring
What is Kick again?
Kick is an incubator, or pre-accelerator program. These are terms from the tech industry that describe a program that helps you to launch a company, or to help you clarify you new company and get things rolling.
Am I right for Kick?
Kick is great for two kinds of people. First, it’s perfect for people who have an idea for a new business, but need to process, roadmap, and connections into the industry to turn that idea into reality. It’s also great for people who have launched a business, but need to figure out their place in the market, get unstuck, or prepare for their first round of funding.
Do I need to have an idea?
What if I'm already launched?
No worries! Kick helps you to clarify your place in the market, focus on the right customers, and prepare for fundraising. Kick can also help you get unstuck if you can’t seem to find the growth you expected.
Where can I take Kick?
We’re located in Vancouver’s historic Chinatown district. The Kick program can also be taken virtually all over the world.
How often do you run cohorts?
We try and run cohorts every month to ensure that a cohort is starting when you are ready to move. Check out our eventbrite page to see the upcoming cohorts and dates
Do you run classes during the day/evenings/weekends?
Kick runs in both evening and weekend formats, allowing you to choose based on your schedule. Check out our eventbrite page to pick the cohort and dates that work best for you.
- Option 1: Evenings
- twice a week on Tuesdays and Thursdays from 6-9pm.
- Option 2: Weekends
- Scheduled over two weekends about 30 days apart to allow for customer discovery
- Weekend 1: Friday 6-8pm, Saturday 9:30am-2:30pm, Sunday 9:30am-2:30pm
- Weekend 2: Saturday 9:30am-2:30pm, Sunday 9:30am-2:30pm
What support do you offer after the program ends?
Your journey is only just beginning when you graduate, and our support is the same. We have an alumni slack group now over 130 entrepreneurs strong that allows you to stay connected, ask questions, post jobs, discovery funding opportunities, and share events through to best practices.
We also offer discounted rates on hot desks, workshops, events, and ongoing access to the Spring team through Slack and other channels.
What kind of financial aid is available?
There are grants available from time-to-time based on the current status of programs at financial institutions, provincial, and federal governments. Contact us to find out what’s currently available.