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Getting Buzzworthy Media Coverage for your Startup

June 5, 2018 @ 5:30 pm - 7:30 pm PDT

Looking to create that buzz to increase publicity for your business and help propel you to stardom? Getting the right kind of media coverage for your startup can be challenging, especially if you’re on a tight budget.

No matter what you may have heard, we’re here to show you that a small startup can pull off a solid media relations strategy with the right tools and knowledge.

Join our expert Kathleen Reid from Switchboard PR who will share her media relations strategies and how to create a successful campaign to get press for your startup. Hear case studies about effective campaigns as well as fails and get a behind-the-scenes look from Kathleen’s varied experience with helping many startups get off the ground through strategic and effective PR.

After this course, you’ll understand the basic concepts and strategies involved in getting press for your business and will be on your way to gaining some great coverage!

You will learn:

  • The basics of media relations strategies for startups
  • How to engage and build relationships with the media
  • Craft an amazing pitch to communicate effectively with journalists
  • Top tips and tricks as well as what not to do

This course is for:

  • Entrepreneurs
  • Startup Employees
  • Anyone new to media relations

Our Expert Speaker:

Kathleen Reid, Managing Director, Switchboard Public Relations

Kathleen Reid is the Managing Director at Switchboard Public Relations. Kathleen leads a team of consultants with expertise in communications strategy, crisis management, copywriting, media relations, event management and more. She has been proud to serve a collection of clients ranging from technology, impact, and development. Notable clients include emerging leaders (CHIMP, the BC Tech Association, Accelerate Okanagan) in addition to well-established publicly-traded companies (such as DeWalt and Teck).


Thank you to our Strategic Partners: Vancity, Dentons, MNP, Radical I/O Technology, App-Scoop, Karl Jung Financial Services, Jones Brown, Active Impact Investments, Fledge and Blanko.

Thank you to our Community Partners: Volition, Women’s Enterprise Centre, Futurpreneur, The Amp

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June 5, 2018
5:30 pm - 7:30 pm


Spring (Evening and Weekend Workshops)
Buzzer #9020 23 West Pender Street
Vancouver, BC V6B 6E3 Canada