{"id":74811,"date":"2018-01-06T13:24:10","date_gmt":"2018-01-06T21:24:10","guid":{"rendered":"https:\/\/spring.is\/old\/?p=74811"},"modified":"2018-01-10T13:46:07","modified_gmt":"2018-01-10T21:46:07","slug":"what-is-growth-hacking","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/partners\/what-is-growth-hacking\/","title":{"rendered":"What is Growth Hacking?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"74811\" class=\"elementor elementor-74811 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7e8ad2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7e8ad2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5af05a7\" data-id=\"5af05a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d693d0d elementor-widget elementor-widget-text-editor\" data-id=\"d693d0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h6 class=\"p1\"><span class=\"s1\">By Nicole Donnelly, <a href=\"http:\/\/www.saltywaffle.com\/\">SaltyWaffle.com<\/a><\/span><\/h6><p class=\"p1\"><span class=\"s1\">Say Growth Hacking around a bunch of SEO practitioners and you will likely elicit scowls at very least. You talk to a \u201csocial media expert\u201d who\u2019s been in the biz for a while and they\u2019ll poo poo the term as trendy. It\u2019s not scientific enough, it\u2019s not credible, yet if it increases their engagement or SEO then they\u2019ll use the term.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Growth hacking is a broad term for a number of experiments that will increase your traffic or customer base in a creative way that may or may not be scalable or repeatable. There are tactics that growth hackers will use that may be deemed on the gray side of ethical and there are perfectly \u201cwhite\u201d tactics as well. Things, like putting a pretty girl in a FB ad and using catchy copy until it sticks, is a common \u201chack\u201d to get max clicks for min money.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Some of the tactics could include \u201cscraping\u201d or gathering a large amount of email addresses from Linkedin or Facebook and soliciting the owners of the email addresses. Or taking these email addresses from Linkedin, dumping them into FB ads and advertising to them there and then advertising to people with similar profiles to those that were scraped from Linkedin.<\/span><\/p><p class=\"p1\"><span class=\"s1\">There are also content tactics where you would use a tool to find out what kind of articles are getting the most shares and engagement, then you would write similar articles to lead people back to your site. This is an incredibly effective method which big corporations can afford to leverage big time by investing in content trend tools and authors to execute.<\/span><\/p><p class=\"p1\"><span class=\"s1\">You can also use bots and other automations to create engagement while you sleep.<\/span><\/p><p class=\"p1\"><span class=\"s1\">The whole point of Growth Hacking is to shortcut your way to more customers or visitors to your site. True growth hackers measure everything and tweak constantly. They\u2019ll Create, Test, and Automate consistently.<\/span><\/p><p class=\"p1\"><span class=\"s1\">The traditional definition of the acronym CTA is Call To Action, in this case, I\u2019d like to give you a CTA to CTA\u00a0<img decoding=\"async\" class=\"emoji\" draggable=\"false\" src=\"https:\/\/s.w.org\/images\/core\/emoji\/2.3\/svg\/1f609.svg\" alt=\"\ud83d\ude09\" \/>\u00a0Create \u2013 Test \u2013 Automate<\/span><\/p><p class=\"p1\"><span class=\"s1\">Whether you are curating other people\u2019s post or creating your own, you are creating an opportunity for people to interact with you\/your brand online. Do this as much as people have an appetite for.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Measure the results of your posting, do you get more or less for what you do? More site traffic, good open rates on emails, massive click-throughs on your chatbots? When you do then\u2026<\/span><\/p><p class=\"p1\"><span class=\"s1\">AUTOMATE! You can automate engagement, like favoriting a retweet, or liking a FB comment. This will leave your audience feeling cared about and SAVE you MASS amounts of TIME!<\/span><\/p><p class=\"p1\"><span class=\"s1\">You can use a variety of tech tools in your CTA cycles. Here are my favs, Google Analytics, of course,\u00a0<a href=\"http:\/\/www.saltywaffle.com\/\">Salty Waffle<\/a>\u00a0for all things content and automation, ManyChat for chatbots, and\u00a0<a href=\"http:\/\/link.leadpages.net\/aff_c?offer_id=6&amp;aff_id=24607\">Leadpages<\/a>\u00a0for landing pages. I\u2019m not a super technical person, and I can figure these out.<\/span><\/p><p class=\"p1\"><span class=\"s1\">You almost need a Ph.D. to really get Google Analytics to the max, AND as a beginner, you can still garner good info from it. Find an expert and pay for an hour or 2 of their time, and go back for touch-ups, tech changes and they are likely paying attention to it all. This will save you time and money.<\/span><\/p><p class=\"p1\"><span class=\"s1\">Salty has onboarding and informative workshops to help you get set up also with experts to help you level up and an affordable Done For You option to get you started if you don\u2019t have time to do it yourself.<\/span><\/p><p class=\"p1\"><span class=\"s1\">If you want to use Many Chat, you may want to have an expert such as\u00a0Gabriel Hershberger\u00a0set it up for you.<\/span><\/p><p class=\"p1\"><span class=\"s1\">With\u00a0<a href=\"http:\/\/link.leadpages.net\/aff_c?offer_id=6&amp;aff_id=24607\">Leadpages<\/a>, they have good tutorials and simple templates that will start you out.<\/span><\/p><p class=\"p1\"><span class=\"s1\">OH AND for the creative, I love\u00a0<a href=\"https:\/\/www.canva.com\/\">Canva<\/a>. You can make great images for all of your social networks and blog posts in a snap.<a href=\"https:\/\/www.canva.com\/\">Canva<\/a>\u00a0is a super hack when it comes to making things look good whether you have an eye or not and looking good is key to conversions!<\/span><\/p><p class=\"p1\"><span class=\"s1\">With the right tools and right attitude, you too can become a Growth Hacker! (That is if you are infinitely curious and driven to improve and measure your inbound traffic\/eyeballs\/conversions on your posts and your site)<\/span><\/p><p class=\"p1\"><span class=\"s1\">CTA \u2013 Create, Test, Automate<\/span><\/p><h4 class=\"listing-hero-title\" data-automation=\"listing-title\"><a href=\"https:\/\/www.eventbrite.com\/e\/super-charge-your-social-media-marketing-seo-tickets-39210515708\">Super Charge Your Social Media Marketing (&amp; SEO)<\/a><\/h4><p>Want to learn more ways to Super Charge your Social Media engagement? Make your Marketing Magnificent?<\/p><p>Join Nicole Donnelly, Spring CMO &amp; Kurt Pichler\u00a0 on January 20 for a super fun and educational 6-hour session where you will learn how to get your customer\u2019s attention and how to keep it.<\/p><p>We\u2019ll show you how to automate as much as possible on your path to purposeful popularity.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-017b557 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"017b557\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.eventbrite.com\/e\/super-charge-your-social-media-marketing-seo-tickets-39210515708\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Register Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-68de956 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"68de956\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38223a1\" data-id=\"38223a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-30eb3f1 elementor-widget elementor-widget-spacer\" data-id=\"30eb3f1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d0ad9 elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"95d0ad9\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" loading=\"lazy\" width=\"350\" height=\"350\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2017\/10\/nicole-headshot-e1515619361263.jpg\" class=\"attachment-full size-full wp-image-91\" alt=\"Nicole A. Donnelly - PT CMO at Spring\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2017\/10\/nicole-headshot-e1515619361263.jpg 350w, https:\/\/spring.is\/old\/wp-content\/uploads\/2017\/10\/nicole-headshot-e1515619361263-150x150.jpg 150w, https:\/\/spring.is\/old\/wp-content\/uploads\/2017\/10\/nicole-headshot-e1515619361263-300x300.jpg 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2017\/10\/nicole-headshot-e1515619361263-65x65.jpg 65w, https:\/\/spring.is\/old\/wp-content\/uploads\/2017\/10\/nicole-headshot-e1515619361263-239x239.jpg 239w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Nicole Donnelly Part-Time CMO<\/h3><p class=\"elementor-image-box-description\">Through proven processes and systems Nicole co-creates with fresh and seasoned entrepreneurs to invent their own remarkable, memorable, and profitable paths to success. Whether talking about her latest work in emotional intelligence, running an ultramarathon, being a mom, pulling big air at the XGames, or launching, growing, and selling BabyLegs, a multi-million dollar international business, Nicole is fiercely committed to sharing the powerful lessons learned along this journey.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By Nicole Donnelly, SaltyWaffle.com Say Growth Hacking around a bunch of SEO practitioners and you will likely elicit scowls at very least. You talk to a \u201csocial media expert\u201d who\u2019s been in the biz for a while and they\u2019ll poo poo the term as trendy. It\u2019s not scientific enough, it\u2019s &hellip;<\/p>\n","protected":false},"author":15,"featured_media":74538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,23],"tags":[51,3,46,45,439,440],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is Growth Hacking? - Spring Activator<\/title>\n<meta name=\"description\" content=\"Growth hacking is a broad term for a number of experiments that will increase your traffic or customer base in a creative way that may or may not be scalable or repeatable. There are tactics that growth hackers will use that may be deemed on the gray side of ethical and there are perfectly \u201cwhite\u201d tactics as well.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Growth Hacking? - Spring Activator\" \/>\n<meta property=\"og:description\" content=\"Growth hacking is a broad term for a number of experiments that will increase your traffic or customer base in a creative way that may or may not be scalable or repeatable. 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