{"id":74973,"date":"2018-01-22T14:28:57","date_gmt":"2018-01-22T22:28:57","guid":{"rendered":"https:\/\/spring.is\/old\/?p=74973"},"modified":"2018-01-22T14:33:37","modified_gmt":"2018-01-22T22:33:37","slug":"weekly-marketing-roundup-january-22-2018","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/blog\/weekly-marketing-roundup-january-22-2018\/","title":{"rendered":"Weekly Marketing Roundup: January 22, 2018"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"74973\" class=\"elementor elementor-74973 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6883fd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6883fd3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-347a548\" data-id=\"347a548\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55f242f elementor-widget elementor-widget-text-editor\" data-id=\"55f242f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Changes and new features are now popping up on some of our favourite social platfoms. This week we look at the changes to Facebook, new WhatsApp and Instagram features as well as how to reach your ideal customers and champion for change using social media.\u00a0<\/p><h3>1.\u00a0 Facebook moves to \u2018fix\u2019 the News Feed by de-emphasizing commercial content<\/h3><p class=\"subhead\">The company said it&#8217;s trying to prevent posts from &#8216;businesses, brands and media&#8217; from crowding out &#8216;the personal moments that lead us to connect more with each other.&#8217;<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da18488 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"da18488\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-931311d elementor-widget elementor-widget-text-editor\" data-id=\"931311d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>2. Championing Change in the Age of Social Media<\/h3><p class=\"subhead\">In today\u2019s divisive social and political climate, brands face unprecedented challenges when engaging with consumer audiences on social media. It\u2019s true that speaking out has always been a gamble, but social\u2019s ubiquity, vast reach and viral nature puts brands under a new global microscope. As hot-button issues dominate headlines, many brands have struggled to navigate today\u2019s biggest, and sometimes most controversial, conversations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446cd5a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"446cd5a\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sproutsocial.com\/insights\/data\/championing-change-in-the-age-of-social-media\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d136155 elementor-widget elementor-widget-text-editor\" data-id=\"d136155\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>3. WhatsApp Just Rolled Out an Android App for Small Businesses<\/h3><p class=\"subhead\">Businesses on Facebook have the\u00a0<a href=\"http:\/\/www.adweek.com\/digital\/pages-manager-iphone-news-feed\/\" target=\"_blank\" rel=\"noopener\">Facebook Pages Manager<\/a>\u00a0application, and businesses on\u00a0<a href=\"http:\/\/www.adweek.com\/digital\/hgtv-launched-a-design-assistant-facebook-messenger-bot\/\" target=\"_blank\" rel=\"noopener\">Messenger<\/a>\u00a0have\u00a0<a href=\"http:\/\/www.adweek.com\/digital\/facebook-analytics-for-apps-now-supports-messenger-bots-fbstart-program-welcomes-bot-developers\/\" target=\"_blank\" rel=\"noopener\">Analytics for Apps<\/a>\u00a0data for their\u00a0<a href=\"http:\/\/www.adweek.com\/digital\/hgtv-launched-a-design-assistant-facebook-messenger-bot\/\" target=\"_blank\" rel=\"noopener\">Messenger bots<\/a>. And now, businesses on\u00a0<a href=\"http:\/\/www.adweek.com\/digital\/whatsapp-saw-a-record-breaking-75-billion-messages-sent-on-new-years-eve\/\" target=\"_blank\" rel=\"noopener\">WhatsApp<\/a>\u00a0have some tools of their own.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519b10b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"519b10b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/www.adweek.com\/digital\/whatsapp-business\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d5acf8 elementor-widget elementor-widget-text-editor\" data-id=\"9d5acf8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>4. Getting Started with Defining Your Ideal Client<\/h3><p class=\"subhead\">Let me ask you this, if you have clients, and had the chance, right now, to chuck them all, and be able to go out there and say, \u201cI can work with anyone I want to work with,\u201d would you still be working with who you\u2019re working with today?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13f3fa3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"13f3fa3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.ducttapemarketing.com\/define-ideal-client\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b3ba56 elementor-widget elementor-widget-text-editor\" data-id=\"6b3ba56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 id=\"b516\" class=\"graf graf--h3 graf-after--figure graf--title\">5. How To Use Instagram\u2019s Story Highlights for Your\u00a0Business<\/h3><p class=\"subhead\">Back in December of 2017, Instagram released a new feature that has the power to change the way people interact with your business on the platform. They named it \u201cStory Highlights\u201d and, in short, it allows you to have a select group of stories indefinitely highlighted below the bio section of your profile.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2dbef3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"d2dbef3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/medium.com\/the-mission\/how-to-use-instagrams-story-highlights-for-your-business-ee76532f464c\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2404b elementor-widget elementor-widget-spacer\" data-id=\"1e2404b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Changes and new features are now popping up on some of our favourite social platfoms. This week we look at the changes to Facebook, new WhatsApp and Instagram features as well as how to reach your ideal customers and champion for change using social media. 1.\u00a0 Facebook moves to \u2018fix\u2019 &hellip;<\/p>\n","protected":false},"author":15,"featured_media":538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[467,536,357,534,532,427,18,425,188,337,398,537,539,3,538,482,226,45,535,533],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Weekly Marketing Roundup: January 22, 2018 - Spring Activator<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Weekly Marketing Roundup: January 22, 2018 - Spring Activator\" \/>\n<meta property=\"og:description\" content=\"Changes and new features are now popping up on some of our favourite social platfoms. 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