{"id":75242,"date":"2018-02-19T18:18:17","date_gmt":"2018-02-20T02:18:17","guid":{"rendered":"https:\/\/spring.is\/old\/?p=75242"},"modified":"2019-06-21T10:01:08","modified_gmt":"2019-06-21T17:01:08","slug":"weekly-marketing-roundup-feb-19-2018","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/blog\/weekly-marketing-roundup-feb-19-2018\/","title":{"rendered":"Weekly Marketing Roundup: Feb 19, 2018"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75242\" class=\"elementor elementor-75242 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e186f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e186f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc39f4a\" data-id=\"bc39f4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab4046e elementor-widget elementor-widget-text-editor\" data-id=\"ab4046e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>This week&#8217;s Marketing Roundup will take a look at advertising on Facebook and LinkedIn, a Marketing Optimization Week resource, Landing Page science and B2B writing. Enjoy!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98a4b66 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98a4b66\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-737ef6f\" data-id=\"737ef6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2ab1c3 elementor-widget elementor-widget-text-editor\" data-id=\"b2ab1c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"entry-title\">1. The Official Facebook Advertising Playbook 2018<\/h3><p>Let\u2019s face it, there\u2019s a ton of noise in the advertising space right now, especially advertising on Facebook.<\/p><p>But fortunately, you have options to help you cut through and get in front of the right people.<\/p><p>That\u2019s why we\u2019ve put together this\u00a0<strong>Facebook advertising playbook for 2018<\/strong>.<\/p><p>We\u2019re going to take you through some of the most noteworthy trends for this year step-by-step to help you streamline your advertising efforts and get the most return on your investment.<\/p><p><strong>We\u2019ve broken these trends down into five bite-size sections: design, ad format, promotions, platform\u00a0<\/strong>and<strong>\u00a0content.<\/strong><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f04f57 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5f04f57\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/adespresso.com\/blog\/official-facebook-advertising-playbook-2018\/?utm_campaign=AdEspresso%20Newsletter&#038;utm_source=hs_email&#038;utm_medium=email&#038;utm_content=60204589&#038;_hsenc=p2ANqtz-97zSQ8R5u0CcTG0B9jjOq8Nb-_KwPrzu0-WC9bajAdPZ3lhR5ZpmkhuqpMMiq5S3Wcg3xM0rVMewz7FTeNIsMS46doMw&#038;_hsmi=60205213\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a50e28c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a50e28c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6895a7\" data-id=\"c6895a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27c7f9f elementor-widget elementor-widget-text-editor\" data-id=\"27c7f9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>2. How to make the most of LinkedIn\u2019s free Website Demographics<\/h3><p>Have you ever wanted to know what kind of professionals are frequenting your website? Now there\u2019s a way to do this, and best of all, it\u2019s free. Let\u2019s back up for a moment to set the scene.<\/p><p>One of the greatest things about using LinkedIn\u2019s advertising platform is that you can gain insights about the way that professionals interact with your website and products. You pay dearly for those insights, though, with clicks from LinkedIn Ads averaging between $6 and $9 in most cases.<\/p><p>As of the summer of 2017, LinkedIn provides the same professional demographic data on all of your website traffic, and not just traffic you\u2019ve paid for.<\/p><p>Here\u2019s what you can expect.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9377142 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9377142\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/marketingland.com\/make-linkedins-free-website-demographics-232619\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1415d56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1415d56\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f918b3\" data-id=\"4f918b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b0c96a elementor-widget elementor-widget-text-editor\" data-id=\"8b0c96a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"entry-title\">3. Marketing Optimization Week is coming! 4 Free Days of Advice From Experts in PPC, Automation, AI, and Strategy<\/h3><p>Starting to feel like you\u2019ve been working in overdrive to (<em>maybe<\/em>) bring in only half the leads you used to? Not to mention your paid budget seems to be climbing way outta hand?<\/p><p>Well,\u00a0<strong>it\u2019s definitely not just you<\/strong>. Marketing\u2019s changing and it\u2019s getting tougher to see strong results.<\/p><p>Two weeks ago Facebook tweaked it\u2019s publisher settings, fewer advertisers can justify current CPCs in AdWords, and\u2014while there\u2019s a lot of talk about artificial intelligence\u2014how the heck can you make use of it\u00a0<em>today<\/em>, exactly?<\/p><p>Fortunately you\u2019re not alone, and we\u2019ve got your back.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec6386e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ec6386e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/unbounce.com\/ppc\/announcing-marketing-optimization-week\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a2ceb7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a2ceb7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4dd67c9\" data-id=\"4dd67c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-26ae88c elementor-widget elementor-widget-text-editor\" data-id=\"26ae88c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"title\">4. Landing Page Layout: The Science<br \/>Behind The Right Conversion Mix<\/h3><p>Landing page layouts are a thing of beauty these days and there\u2019s a lot of\u00a0advice out there on how to create them. To start off, asking the following questions will help you to decide what direction your page should go and what sections are most important to include:<\/p><ul><li>What kind of business are you creating the page for? Is it a B2B company offering raw materials or a service? Is it a B2C company?<\/li><li>What is the business selling?<\/li><li>What does the UVP have to do with what the brand is selling?<\/li><li>Is this a physical product? If so, what would be the most important part of the product to showcase in the hero image? People need to know what they\u2019re getting or they won\u2019t provide their lead information.<\/li><li>How do they sell it?<\/li><li>Does the sales team follow up? In 24 hours? Within the hour? Make sure to communicate this clearly to your viewers. Clarity is key.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b9febd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1b9febd\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/klientboost.com\/cro\/landing-page-layout\/?utm_campaign=get-proposal&#038;utm_source=email&#038;utm_medium=mailchimp&#038;utm_content=landing-page-layout&#038;utm_term=tues-morning-1st-position-new-template\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e4e3ff7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e4e3ff7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7790f64\" data-id=\"7790f64\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b907b3d elementor-widget elementor-widget-text-editor\" data-id=\"b907b3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>5. B2B writing: It ain\u2019t just writing<\/h3><p>Having spent several years mastering the art \u2013 nay, science \u2013 of B2B content marketing and copywriting, we\u2019ve weighed up a range of different variables and attributes to scientifically deduce a complex formula for the ideal Velocity copywriter.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55765eb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"55765eb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/velocitypartners.com\/blog\/b2b-writing-aint-just-writing\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b0fbb3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b0fbb3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e7f799\" data-id=\"9e7f799\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8b514d9 elementor-widget elementor-widget-spacer\" data-id=\"8b514d9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57ae69e elementor-widget elementor-widget-text-editor\" data-id=\"57ae69e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Are you an impact entrepreneur looking for the right community to grow your business?<\/h3><div><p>90% of startups fail in the first year of operations. Don\u2019t end up as another statistic! Join us on March 6th to learn more about Spring\u2019s\u00a0<a href=\"https:\/\/spring.is\/old\/leaders-roundtable\/how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Leaders Roundtables<\/a>. Without the proper support system of peers and mentors, you\u2019re missing out on a crucial factor of success.<\/p><p>If you\u2019re an entrepreneur working on a business that will change the world and improve the lives of many, you might have realized that entrepreneurship is not all unicorns and rainbows.<\/p><p>They say it takes a village to raise a child, and the same idea applies to starting a business.<\/p><p>That\u2019s why we created the Leaders Roundtable \u2013 facilitated and supportive discussion groups for committed entrepreneurs.<\/p><p><span style=\"font-size: 16px;\">You are the average of the five people you surround yourself with. This is your chance to join a group of fellow entrepreneurs who are driven, growth-focused, and passionate about changing the world for the better \u2014 just like you.<\/span><\/p><p>Join us on March 6th to learn more about Spring\u2019s\u00a0<a href=\"https:\/\/spring.is\/old\/leaders-roundtable\/how-it-works\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Leaders Roundtables<\/a>\u00a0and meet social entrepreneurs making an impact in Vancouver.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-304cd94 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"304cd94\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.eventbrite.com\/e\/springs-leaders-roundtable-meet-greet-successful-like-minded-entrepreneurs-tickets-41430159723?aff=blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Your Free Ticket<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccf3290 elementor-widget elementor-widget-spacer\" data-id=\"ccf3290\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f354bd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f354bd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6cec053\" data-id=\"6cec053\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s Marketing Roundup will take a look at advertising on Facebook and LinkedIn, a Marketing Optimization Week resource, Landing Page science and B2B writing. Enjoy! 1. The Official Facebook Advertising Playbook 2018 Let\u2019s face it, there\u2019s a ton of noise in the advertising space right now, especially advertising on &hellip;<\/p>\n","protected":false},"author":15,"featured_media":596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[295,622,715,719,51,725,357,380,427,722,465,702,20,718,717,711,337,708,716,726,578,570,727,712,720,721,459,39,713,707,714,630,5,482,426,710,728,709,724,723,492],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Weekly Marketing Roundup: Feb 19, 2018 - Spring Activator<\/title>\n<meta name=\"description\" content=\"This week&#039;s Marketing Roundup will take a look at advertising on Facebook and LinkedIn, a Marketing Optimization Week resource, Landing Page science and B2B writing. 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