{"id":75355,"date":"2018-03-14T17:30:37","date_gmt":"2018-03-15T00:30:37","guid":{"rendered":"https:\/\/spring.is\/old\/?p=75355"},"modified":"2018-03-19T11:29:48","modified_gmt":"2018-03-19T18:29:48","slug":"an-open-letter-to-my-future-clients","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/blog\/an-open-letter-to-my-future-clients\/","title":{"rendered":"An Open Letter To My Future Clients"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75355\" class=\"elementor elementor-75355 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-487622b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"487622b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2c7e8de\" data-id=\"2c7e8de\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cb9c58 elementor-widget elementor-widget-text-editor\" data-id=\"2cb9c58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">By <a href=\"https:\/\/www.linkedin.com\/in\/jamie-purches-27b20aa7\/\">Jamie Purches<\/a>, Owner and Art Director<\/p><p class=\"p1\"><a href=\"http:\/\/donkeyink.com\/\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-75360 size-medium\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-15-at-5.11.38-PM-e1521159201968-300x70.png\" alt=\"\" width=\"300\" height=\"70\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-15-at-5.11.38-PM-e1521159201968-300x70.png 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-15-at-5.11.38-PM-e1521159201968-100x23.png 100w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-15-at-5.11.38-PM-e1521159201968-360x84.png 360w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/Screen-Shot-2018-03-15-at-5.11.38-PM-e1521159201968.png 624w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a68eb81 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a68eb81\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a2f09b8\" data-id=\"a2f09b8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-84ec937 elementor-widget elementor-widget-text-editor\" data-id=\"84ec937\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">The letter below wasn&#8217;t written by me. It was written by Blair Enns, the BC based speaker, author, and\u00a0<span class=\"s1\">founder of <\/span><a href=\"https:\/\/www.winwithoutpitching.com\/\">Win Without Pitching<\/a>.<\/p><p class=\"p1\">I orginally stumbled across this letter back in 2011 on the blog over at <a href=\"http:\/\/www.industrialbrand.com\/\"><span class=\"s2\">Industrial Brand <\/span><\/a>and I went from there right to the original post. The title on Blair&#8217;s posting read,<\/p><blockquote><p class=\"p1\"><span style=\"color: #008080;\"><strong>Why I Charge More: A Designer&#8217;s Open Letter to His Future Clients.<\/strong><\/span><\/p><\/blockquote><p class=\"p1\">After reading it I liked it right away. I also thought it was relevant not just to those in the design industry, but to any entrepreneur who is providing a product or service to a market, and so I thought I&#8217;d try to draw some more attention to the message this note contains. In rereading the letter six years later, I\u2019ve realized that the message stands as true today as it did for me when it originally made an impact on me.<\/p><p class=\"p1\">Mr. Enns opens by suggesting that sometimes we are in it for the money, but points out the irony that exists in the fact that the less we&#8217;re paid, the more likely we are actually doing it for the money. He says, &#8220;When we&#8217;re paid well, it&#8217;s suddenly about something much bigger.&#8221; I agree 100%. When I&#8217;m paid well, that client gets in my head and I think more often of them, the project, and how I can best impress with the work I&#8217;m doing \u2013 moreso than I think about the financial payoff.<\/p><p class=\"p1\">So, in the interest of sharing good things when I find them, here is an open letter to not only my future clients, but perhaps yours as well\u2026<\/p><p class=\"p3\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>Dear Future Client,<\/strong><\/span><\/p><p class=\"p1\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>The more I charge you, the more pressure I put on myself to perform for you.<\/strong><\/span><\/p><p class=\"p1\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>The client who grinds me on price is the least satisfied. They get less attention from me and are most likely to be pissed off at me. And I don&#8217;t really care, because to be honest, I resent them. The very fact that they are on my roster reminds me that I&#8217;m part prostitute. For them, I&#8217;m doing it for the money and as it isn&#8217;t very much money I&#8217;m not troubled by not doing it well. They pay me a paltry sum, I perform poorly, they get angry and I resent them. We can have that type of relationship if you like.<\/strong><\/span><\/p><p class=\"p1\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>The client who pays me the premium gets my best work. They\u2019re the one I wake up in the middle of the night thinking about, wondering if I&#8217;m doing all I can to earn their money. When they call, I jump.<\/strong><\/span><\/p><p class=\"p1\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>Hell, I call them first. I take pride in moving their business.<\/strong><\/span><\/p><p class=\"p1\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>I imagine they wince when they open my bill (they don&#8217;t say), but they thank me for all I do for them. They\u2019re the one I worry about.<\/strong><\/span><\/p><p class=\"p1\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>I\u2019m great at what I do, but if someone hires me without giving me the resources (money, time, access) to do a great job, it\u2019s easy for me to rationalize poor performance. When a client gives me everything I ask for, they removes all the obstacles to a high quality outcome. There\u2019s no way for me to rationalize anything less than perfection.<\/strong><\/span><\/p><p class=\"p1\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>There is no greater pressure than the pressure I put on myself, and the only way you can add to my own sense of pressure is to pay me well. Yelling won\u2019t do it. Neither will threatening to pull your business. My deep sense of obligation comes from you paying me well enough to dispatch all of the excuses. Then I have to prove to you, and more importantly, to me that I am as good as I say I am.<\/strong><\/span><\/p><p class=\"p1\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>So, I&#8217;ve given you my price and it&#8217;s the price I need to charge to bring a deep sense of obligation to the job. Will I work for less? Probably. Can you negotiate with me? Sure. We can have that type of relationship if you really want me to be that type of designer and you want to be that type of client.<\/strong><\/span><\/p><p class=\"p1\" style=\"padding-left: 30px;\"><span style=\"color: #008080;\"><strong>Let&#8217;s just understand each other before we get started.<\/strong><\/span><\/p><hr \/><p class=\"p1\"><em><span style=\"color: #808080;\">Note: The original posting stated that anyone reading it is free to edit and use it without attribution, but I\u2019ve included it here pretty much as it appeared originally, and I like attribution, so of course Mr. Enns gets full credit.<\/span><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ff20166 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ff20166\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0616f3\" data-id=\"e0616f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9c5dde elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"e9c5dde\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" loading=\"lazy\" width=\"450\" height=\"450\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/0-1.jpeg\" class=\"attachment-full size-full wp-image-75361\" alt=\"\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/0-1.jpeg 450w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/0-1-150x150.jpeg 150w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/0-1-300x300.jpeg 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/0-1-65x65.jpeg 65w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/0-1-239x239.jpeg 239w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Jamie Purches, Owner and Art Director @ Donkey Ink Design<\/h3><p class=\"elementor-image-box-description\">Jamie Purches is a Vancouver based digital designer. Operating as Donkey Ink Design he's been providing brand, graphic, and interactive design services to businesses of all sizes and industries since 2002. He's a fan of vans (the vehicles, not the shoe brand), hoodies, and food.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17973bc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"17973bc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-089d0e5\" data-id=\"089d0e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93fe6e5 elementor-widget elementor-widget-spacer\" data-id=\"93fe6e5\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ef112 elementor-widget elementor-widget-text-editor\" data-id=\"64ef112\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Check out our next Spring Breakfast Talk!<\/h3><p><strong>Join us for a candid discussion on Influencer Marketing with\u00a0<a href=\"https:\/\/musefind.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Musefind<\/a>\u00a0co-founder and CEO\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/jenniferyli\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Jennifer Li Chiang<\/a>.<\/strong><\/p><p>Jennifer will discuss using key leaders in your market to drive your brand, connecting with your target audience in a unique and authentic way, how to tie it all into increased traffic, conversions and revenue and more in this highly requested breakfast talk.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74c56a8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"74c56a8\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.eventbrite.com\/e\/spring-breakfast-talks-getting-influencer-marketing-right-tickets-44164527290?aff=Blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">RSVP Today<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-65a7900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"65a7900\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8fc603\" data-id=\"b8fc603\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-22293b0 elementor-widget elementor-widget-spacer\" data-id=\"22293b0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By Jamie Purches, Owner and Art Director The letter below wasn&#8217;t written by me. It was written by Blair Enns, the BC based speaker, author, and\u00a0founder of Win Without Pitching. I orginally stumbled across this letter back in 2011 on the blog over at Industrial Brand and I went from &hellip;<\/p>\n","protected":false},"author":15,"featured_media":75356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,23],"tags":[816,814,813,812,818,815,694,817],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An Open Letter To My Future Clients - Spring Activator<\/title>\n<meta name=\"description\" content=\"The title on Blair&#039;s posting read, &quot;Why I Charge More: A Designer&#039;s Open Letter to His Future Clients.&quot; After reading it I liked it right away. I also thought it was relevant not just to those in the design industry, but to any entrepreneur who is providing a product or service to a market.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An Open Letter To My Future Clients - Spring Activator\" \/>\n<meta property=\"og:description\" content=\"The title on Blair&#039;s posting read, &quot;Why I Charge More: A Designer&#039;s Open Letter to His Future Clients.&quot; After reading it I liked it right away. 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