{"id":75508,"date":"2018-03-26T14:56:42","date_gmt":"2018-03-26T21:56:42","guid":{"rendered":"https:\/\/spring.is\/old\/?p=75508"},"modified":"2018-03-26T15:09:01","modified_gmt":"2018-03-26T22:09:01","slug":"roi%e2%80%8a-%e2%80%8ainfluencer-marketing","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/blog\/roi%e2%80%8a-%e2%80%8ainfluencer-marketing\/","title":{"rendered":"Calculate ROI\u200a\u2014\u200aInfluencer Marketing: How To"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"75508\" class=\"elementor elementor-75508 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ba3c5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ba3c5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c6932b3\" data-id=\"c6932b3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f271faf elementor-widget elementor-widget-text-editor\" data-id=\"f271faf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p class=\"p1\">By\u00a0<a href=\"https:\/\/blog.musefind.com\/@Jennyemu\">Jennifer Yemu Li Chiang<\/a>, CEO and Co-Founder<\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-75511\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/logo-full-300x30.png\" alt=\"\" width=\"300\" height=\"30\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/logo-full.png 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/logo-full-100x10.png 100w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d31844 elementor-widget elementor-widget-text-editor\" data-id=\"6d31844\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p id=\"4d72\" class=\"graf graf--p graf-after--h3\" data-scroll=\"native\">Most brands are interested in gaining exposure, and choose to measure impressions\u200a\u2014\u200athe number of times a consumer sees a post. That\u2019s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other, more involved numbers.<\/p><p id=\"599d\" class=\"graf graf--p graf-after--p\" data-scroll=\"native\">Moving forward, there are more advanced ways of measuring your return on investment with influencer marketing.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17b5f1f elementor-widget elementor-widget-video\" data-id=\"17b5f1f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/uGuWthtPruM&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45b4e5e elementor-widget elementor-widget-text-editor\" data-id=\"45b4e5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<figure id=\"5a32\" class=\"graf graf--figure graf--iframe graf-after--p\" data-scroll=\"native\"><figcaption class=\"imageCaption\">Our introductory to what is an influencer and how to measure ROI.<p><img decoding=\"async\" loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image alignnone\" title=\"Influencer Marketing ROI: Cheat Sheet\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*VYJSFCnjm90aGStUz5lgUA.png\" alt=\"Influencer Marketing ROI\" width=\"800\" height=\"888\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*VYJSFCnjm90aGStUz5lgUA.png\" \/><\/p><\/figcaption><\/figure><h3 id=\"86f0\" class=\"graf graf--h3 graf-after--figure\" data-scroll=\"native\"><strong class=\"markup--strong markup--h3-strong\">Basic ROI influencer marketing:<\/strong><\/h3><ul class=\"postList\"><li id=\"aa84\" class=\"graf graf--li graf--startsWithDoubleQuote graf-after--h3\" data-scroll=\"native\">\u201c<strong class=\"markup--strong markup--li-strong\">Reach<\/strong>\u201d\u200a\u2014\u200ahow many people have seen your post;<\/li><\/ul><p id=\"20dc\" class=\"graf graf--p graf-after--li\" data-scroll=\"native\">Reach can be calculated on YouTube by the # of views as shown here:<\/p><p><img decoding=\"async\" loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image alignnone\" title=\"Influencer Views and Engagement\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*EivRxyBwert92GLb0c7bQA.png\" alt=\"Influencer Marketing\" width=\"800\" height=\"571\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*EivRxyBwert92GLb0c7bQA.png\" \/><\/p><p id=\"8b50\" class=\"graf graf--p graf-after--figure\" data-scroll=\"native\">On Instagram, calculating reach is difficult as not all people who follow the influencer will see every single piece of content. With platforms like Instagram, we recommend to focus on engagement (below).<\/p><ul class=\"postList\"><li id=\"4348\" class=\"graf graf--li graf--startsWithDoubleQuote graf-after--p\" data-scroll=\"native\">\u201c<strong class=\"markup--strong markup--li-strong\">Engagement<\/strong>\u201d\u200a\u2014\u200ahow many people have \u2018liked\u2019 your post;<p><img decoding=\"async\" loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image alignnone\" title=\"Influencer Image Likes\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*VauaQOPJ25kmZgzEntKUoQ.png\" alt=\"Influencer Image Likes\" width=\"800\" height=\"504\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*VauaQOPJ25kmZgzEntKUoQ.png\" \/><\/p><\/li><\/ul><p id=\"3780\" class=\"graf graf--p graf-after--figure\" data-scroll=\"native\">The easy formula goes like this:<\/p><blockquote id=\"0f55\" class=\"graf graf--blockquote graf-after--p\" data-scroll=\"native\"><p># of engaged users (Likes + Comments) \u00f7 total #of followers x 100 = % rate.<\/p><\/blockquote><p id=\"bcee\" class=\"graf graf--p graf-after--blockquote\" data-scroll=\"native\">An average influencer will have an engagement rate of 1\u20134%.<\/p><ul class=\"postList\"><li id=\"dae0\" class=\"graf graf--li graf--startsWithDoubleQuote graf-after--p\" data-scroll=\"native\">\u201c<strong class=\"markup--strong markup--li-strong\">Sentiment<\/strong>\u201d\u200a\u2014\u200ahow many people have commented on your post\u00a0<em class=\"markup--em markup--li-em\">and left positive sentiment\u00a0<\/em>or negative sentiment on your post.<\/li><\/ul><p id=\"dc7e\" class=\"graf graf--p graf-after--li\" data-scroll=\"native\">You can analyze sentiment based on comments followers of the influencers leave, you can see if they are generic, fake, positive or negative. Be wary of negative comments\/sentiment as some of these bots can target any influencer and leave these comments.<\/p><p id=\"e2e2\" class=\"graf graf--p graf-after--p\" data-scroll=\"native\"><a class=\"markup--anchor markup--p-anchor\" href=\"https:\/\/blog.musefind.com\/fake-influencers-how-to-spot-them-23f9536adc1b\" target=\"_blank\" rel=\"noopener\" data-href=\"https:\/\/blog.musefind.com\/fake-influencers-how-to-spot-them-23f9536adc1b\"><strong class=\"markup--strong markup--p-strong\">Read how to spot fake influencers.<\/strong><\/a><\/p><h3 class=\"graf graf--h3 graf-after--p\" data-scroll=\"native\"><strong class=\"markup--strong markup--h3-strong\">Advanced ROI influencer marketing:<\/strong><\/h3><p>\u00a0<\/p><ul class=\"postList\"><li id=\"de39\" class=\"graf graf--li graf--startsWithDoubleQuote graf-after--h3\" data-scroll=\"native\">\u201c<strong class=\"markup--strong markup--li-strong\">Affiliate<\/strong>\u201d\u200a\u2014\u200ahow many people have purchased a product with a unique tracking code;<\/li><\/ul><p id=\"3681\" class=\"graf graf--p graf-after--li\" data-scroll=\"native\">Seen as a more passive version of using direct sales with influencers, measuring your ROI through affiliate sales means that the influencer has a passive mention link of your product\/e-commerce page in their post. If one of their followers clicks though and makes a purchase, the influencer will cash in a small fee. This is often less than a direct sales approach which gives the customers a larger discount for a limited time or event and the influencer will receive a larger cut of the sale.<\/p><ul class=\"postList\"><li id=\"0987\" class=\"graf graf--li graf--startsWithDoubleQuote graf-after--p\" data-scroll=\"native\">\u201c<strong class=\"markup--strong markup--li-strong\">Content Repurpose<\/strong>\u201d\u200a\u2014\u200awhen you repurpose influencer content (created for your brand) as part of a Facebook\/Instagram paid ads campaign;<\/li><\/ul><figure id=\"94ff\" class=\"graf graf--figure graf-after--li\" data-scroll=\"native\"><div class=\"aspectRatioPlaceholder is-locked\"><div class=\"aspectRatioPlaceholder-fill\">\u00a0<\/div><div class=\"progressiveMedia js-progressiveMedia graf-image is-canvasLoaded is-imageLoaded\" data-image-id=\"1*UpKFXotnrJ6gFw_fveJ1pw.png\" data-width=\"487\" data-height=\"512\" data-scroll=\"native\"><canvas class=\"progressiveMedia-canvas js-progressiveMedia-canvas\" width=\"72\" height=\"75\"><\/canvas><img decoding=\"async\" loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image alignnone\" title=\"Influencer Ad Campaign\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*UpKFXotnrJ6gFw_fveJ1pw.png\" alt=\"Influencer Ad Campaign\" width=\"487\" height=\"512\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*UpKFXotnrJ6gFw_fveJ1pw.png\" \/><\/div><\/div><figcaption class=\"imageCaption\">Felix Gray used this top performing influencer content from a campaign in a direct Facebook\/Instagram paid advertisement campaign.<\/figcaption><\/figure><p id=\"c52e\" class=\"graf graf--p graf-after--figure\" data-scroll=\"native\">Influencers create beautiful content: video, images, gifs\u2026the creative possibilities are truly endless. This is where influencer marketing is set to soar.<\/p><p id=\"4b03\" class=\"graf graf--p graf-after--p\" data-scroll=\"native\">Brands like Felix Gray saw the power of influencer marketing content and took the top performing influencers content and launched them into a Facebook\/Instagram ads. This further reinforces their influencer marketing loop and when paired with affiliate, delivers powerful results.<\/p><ul class=\"postList\"><li id=\"8249\" class=\"graf graf--li graf--startsWithDoubleQuote graf-after--p\" data-scroll=\"native\">\u201c<strong class=\"markup--strong markup--li-strong\">Direct<\/strong>\u00a0<strong class=\"markup--strong markup--li-strong\">Sales<\/strong>\u201d\u200a\u2014\u200ahow many direct purchases are made via the influencer, tracked by unique coupon\/discount codes during a limited or on going time frame.<p><img decoding=\"async\" loading=\"lazy\" class=\"progressiveMedia-image js-progressiveMedia-image alignnone\" title=\"Influencer Discount Code\" src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*fmQum_V0g8Zqpnb1CGKGjA.png\" alt=\"Influencer Discount Code\" width=\"800\" height=\"462\" data-src=\"https:\/\/cdn-images-1.medium.com\/max\/800\/1*fmQum_V0g8Zqpnb1CGKGjA.png\" \/><\/p><\/li><\/ul><figure id=\"6354\" class=\"graf graf--figure graf-after--li\" data-scroll=\"native\"><figcaption class=\"imageCaption\">Example of \u201comgitsyeshi\u201d as an affiliate code.<\/figcaption><\/figure><p id=\"ce5b\" class=\"graf graf--p graf-after--figure\" data-scroll=\"native\">Daniel Wellington is known as a pioneer in the early days of utilizing influencer marketing by using coupon codes. He had already an ambassador program of 100,000 influencers across the world by the year 2016 and that scale and experience allowed his program to be more successful.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89b2ce elementor-widget elementor-widget-text-editor\" data-id=\"c89b2ce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<hr \/><p class=\"p1\"><em>Original posting:\u00a0<a href=\"https:\/\/blog.musefind.com\/calculate-roi-influencer-marketing-how-to-29e8dbd13594\">https:\/\/blog.musefind.com\/calculate-roi-influencer-marketing-how-to-29e8dbd13594<\/a><\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47124d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47124d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-650fe6b\" data-id=\"650fe6b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29b33fe elementor-position-left elementor-vertical-align-top elementor-widget elementor-widget-image-box\" data-id=\"29b33fe\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" loading=\"lazy\" width=\"600\" height=\"600\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/jenn.ea0caf97d56eb299.jpg\" class=\"attachment-full size-full wp-image-75514\" alt=\"\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/jenn.ea0caf97d56eb299.jpg 600w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/jenn.ea0caf97d56eb299-150x150.jpg 150w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/jenn.ea0caf97d56eb299-300x300.jpg 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/jenn.ea0caf97d56eb299-65x65.jpg 65w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/03\/jenn.ea0caf97d56eb299-239x239.jpg 239w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Jennifer Yemu Li Chiang, CEO & Co-Founder @ MuseFind<\/h3><p class=\"elementor-image-box-description\">Jennifer is an early pioneer in influencer marketing. She has grown ambassador and influencer programs from the ground up and has worked with YouTuber Michelle Phan and Lady Gaga.\n\nShe is a former veteran in the Canadian Armed Forces (Army Res) for over 10 years and has led MuseFind into being the only Canadian company to receive funding from a New York City accelerator.\n\nJennifer has spoken on the stages as a thought leader in influencer marketing at Social Media Week NYC, NRF Microsoft, Havas Luxe and more.<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8fe71d5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8fe71d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fb7b923\" data-id=\"fb7b923\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5381ffd elementor-widget elementor-widget-text-editor\" data-id=\"5381ffd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Questions about Influencer Marketing,<\/h3><h3>or want to learn more?<\/h3><p>Jennifer will be joining us on March 27 to discuss using key leaders in your market to drive your brand, connecting with your target audience in a unique and authentic way, how to tie it all into increased traffic, conversions and revenue and more in this highly requested breakfast talk.<\/p><p><span style=\"font-weight: bold;\">MuseFind<\/span>\u00a0is the standard for influencer marketing. 125 million people have seen influencer content generated through MuseFind on Instagram, YouTube &amp; blogs.<\/p><p><span style=\"font-weight: bold;\">In this session, we will discuss:<\/span><\/p><p>1. Implementing influencer marketing to increase ROI<br \/>2. How to work with local influencers<br \/>3. Finding and hiring top influencers<br \/>4. Regulations for sharing content of commercial nature<br \/>5. Explore some case studies and real life examples<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d6d2d3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8d6d2d3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.eventbrite.com\/e\/spring-breakfast-talks-getting-influencer-marketing-right-tickets-44164527290?aff=Blog\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">RSVP Now<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26cc3ee elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"26cc3ee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bad5c94\" data-id=\"bad5c94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By\u00a0Jennifer Yemu Li Chiang, CEO and Co-Founder Most brands are interested in gaining exposure, and choose to measure impressions\u200a\u2014\u200athe number of times a consumer sees a post. That\u2019s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other, more involved &hellip;<\/p>\n","protected":false},"author":15,"featured_media":75509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,198],"tags":[26,357,879,878,876,461,877,874,820,875,3,858,197,859,511],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Calculate ROI\u200a\u2014\u200aInfluencer Marketing: How To Blog<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Calculate ROI\u200a\u2014\u200aInfluencer Marketing: How To Blog\" \/>\n<meta property=\"og:description\" content=\"By\u00a0Jennifer Yemu Li Chiang, CEO and Co-Founder Most brands are interested in gaining exposure, and choose to measure impressions\u200a\u2014\u200athe number of times a consumer sees a post. 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