{"id":76237,"date":"2018-06-18T14:51:08","date_gmt":"2018-06-18T21:51:08","guid":{"rendered":"https:\/\/spring.is\/old\/blog\/marketing-roundup-apr-2-2018-copy\/"},"modified":"2019-10-20T02:55:28","modified_gmt":"2019-10-20T09:55:28","slug":"june-marketing-roundup","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/blog\/june-marketing-roundup\/","title":{"rendered":"Marketing Roundup \u2013 Jun 18, 2018"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"76237\" class=\"elementor elementor-76237 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c7bab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c7bab9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8663c1b\" data-id=\"8663c1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dbd9b elementor-widget elementor-widget-text-editor\" data-id=\"57dbd9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>This Marketing Roundup features entrepreneurial successes, Warby Parker and Ring, user centric marketing, the state of social isolation and social media today &amp; Bill Gate&#8217;s top 5 books to read this summer. #MarketingMondays<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0842866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0842866\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e335606\" data-id=\"e335606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab54ede elementor-widget elementor-widget-text-editor\" data-id=\"ab54ede\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 id=\"60de\" class=\"graf graf--h3 graf--leading graf--title\" data-scroll=\"native\">1. Over 400 Startups Are Trying to Become the Next Warby Parker. Inside the Wild Race to Overthrow Every Consumer Category<\/h3><p>Wharton professors, venture capitalists, and entrepreneurs are fueling an entire generation of Warby Parkers. Now there are more than 400 startups tackling products from toothbrushes to bras. What could go wrong?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71085f5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"71085f5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.inc.com\/magazine\/201805\/tom-foster\/direct-consumer-brands-middleman-warby-parker.html?utm_source=notcot\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b31b4e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b31b4e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3770e85\" data-id=\"3770e85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c64c268 elementor-widget elementor-widget-text-editor\" data-id=\"c64c268\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"title\">2. Untethered: A Primer on Social Isolation<\/h3><p class=\"c2\">At a moment when bringing people together in networks, communities, and movements is so vital, Untethered offers a crash course on what&#8217;s keeping us apart. It&#8217;s written for leaders, entrepreneurs, and funders with an appetite for solving big challenges.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad77a0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8ad77a0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.readuntethered.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31aef2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31aef2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ee4046\" data-id=\"9ee4046\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc86536 elementor-widget elementor-widget-text-editor\" data-id=\"dc86536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"title\">3. Here\u2019s a Radical Idea: User-Centered Marketing, Built on Mutual Respect<\/h3><p class=\"c2\">We\u2019re still living inside the idea that big data is the future of marketing. As McKinsey\u2019s consultants once wrote, \u201cBig Data is the biggest game-changing opportunity for marketing and sales since the Internet went mainstream almost 20 years ago.\u201d That\u2019s undoubtedly true. But has access to all this data become a net-negative for the advertising industry?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5625883 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5625883\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/magenta.as\/heres-a-radical-idea-user-centered-marketing-built-on-mutual-respect-f4019cc824f4\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5558f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5558f4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be9cfd8\" data-id=\"be9cfd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ca117c elementor-widget elementor-widget-text-editor\" data-id=\"8ca117c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"entry-title\">4. 5 books worth reading this summer<br \/>By Bill Gates<\/h3><p>I\u2019ve read some terrific books lately. When I pulled together this list of five that you might enjoy this summer, I realized that several of my choices wrestle with big questions. What makes a genius tick? Why do bad things happen to good people? Where does humanity come from, and where are we headed? &#8211; Bill Gates<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa96bf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"caa96bf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.gatesnotes.com\/About-Bill-Gates\/Summer-Books-2018\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-784f58c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"784f58c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa2f880\" data-id=\"aa2f880\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a47cc2 elementor-widget elementor-widget-text-editor\" data-id=\"2a47cc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"title\">5. What Can You Learn From Ring\u2019s Astounding Success?<\/h3><p>Many people will write the history on why Ring became an enormously successful company and why it became a real-world unicorn in a world when many startups are anointed that merely on paper. Since I had a ringside seat to the company before it really existed all the way through the end I thought I\u2019d offer my version and what I think it means for our future.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebc911 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"eebc911\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/bothsidesofthetable.com\/what-can-you-learn-from-rings-astounding-success-919df31cbca1\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad1964 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad1964\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-672d73b\" data-id=\"672d73b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca44209 elementor-widget elementor-widget-spacer\" data-id=\"ca44209\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e06911 elementor-widget elementor-widget-image\" data-id=\"1e06911\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"320\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/06\/77d00f390dedae77f0fb9b35aeedf7db.jpg\" class=\"attachment-large size-large wp-image-76201\" alt=\"Leadership Health Wellness\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/06\/77d00f390dedae77f0fb9b35aeedf7db.jpg 800w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/06\/77d00f390dedae77f0fb9b35aeedf7db-300x150.jpg 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/06\/77d00f390dedae77f0fb9b35aeedf7db-768x384.jpg 768w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/06\/77d00f390dedae77f0fb9b35aeedf7db-100x50.jpg 100w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/06\/77d00f390dedae77f0fb9b35aeedf7db-360x180.jpg 360w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5efe4 elementor-widget elementor-widget-text-editor\" data-id=\"ec5efe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Be a leader to your own health and wellness!<\/h3><p>Stress from work can take a toll on you and your health, therefore, the Health and Technology in partnership with Spring brings you the <a href=\"https:\/\/spring.is\/old\/events\/leadership-health-wellness-lunch-learn\/\">Leadership Health &amp; Wellness: Lunch &amp; Learn.<\/a><\/p><p>Our speakers, <a href=\"https:\/\/www.linkedin.com\/in\/nadya-pecherskaya-a1286b40\/\">Nadya Pecherskaya<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/fariskhalifeh\/\">Faris Khalifeh<\/a>, will help you do your entrepreneurial ventures while keeping your health in check. This will help you live a balanced lifestyle (that\u2019s practical) so that you can be more productive and efficient. We will also dive into factors that can affect your mental, emotional, and physical wellbeing so that you can take necessary precautions when needed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc485f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fcc485f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.eventbrite.com\/e\/leadership-health-wellness-lunch-learn-tickets-45670510727?aff=Blog\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Save Your Spot<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0dcbb3 elementor-widget elementor-widget-spacer\" data-id=\"f0dcbb3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This Marketing Roundup features entrepreneurial successes, Warby Parker and Ring, user centric marketing, the state of social isolation and social media today &amp; Bill Gate&#8217;s top 5 books to read this summer. #MarketingMondays 1. Over 400 Startups Are Trying to Become the Next Warby Parker. Inside the Wild Race to &hellip;<\/p>\n","protected":false},"author":15,"featured_media":596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[467,1150,1155,1152,1151,1107,573,1139,1138,188,1147,1156,1141,1160,1154,460,1146,613,1159,1137,707,1145,1144,1153,781,1149,1157,5,1143,45,156,728,1158,1142,1148,1140],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Roundup - June 18, 2018 - Spring Resources<\/title>\n<meta name=\"description\" content=\"This Marketing Roundup features Warby Parker &amp; Ring, user centric marketing, social isolation &amp; Bill Gate&#039;s top 5 books to read this summer.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Roundup - 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