{"id":76455,"date":"2018-07-09T12:19:43","date_gmt":"2018-07-09T19:19:43","guid":{"rendered":"https:\/\/spring.is\/old\/blog\/june-marketing-roundup-copy\/"},"modified":"2019-10-20T02:54:54","modified_gmt":"2019-10-20T09:54:54","slug":"july-marketing-roundup","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/blog\/july-marketing-roundup\/","title":{"rendered":"Marketing Roundup \u2013 Jul 9, 2018"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"76455\" class=\"elementor elementor-76455 elementor-bc-flex-widget\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c7bab9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c7bab9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8663c1b\" data-id=\"8663c1b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57dbd9b elementor-widget elementor-widget-text-editor\" data-id=\"57dbd9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Strategy vs. Culture, Content Strategy IGTV, Lessons on Scaling Impact, and Gaining Traction are all highlights of July&#8217;s Marketing Roundup! Check out the full articles below. #MarketingMondays<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0842866 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0842866\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e335606\" data-id=\"e335606\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab54ede elementor-widget elementor-widget-text-editor\" data-id=\"ab54ede\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 id=\"60de\" class=\"graf graf--h3 graf--leading graf--title\" data-scroll=\"native\">1. Strategy Is Culture<\/h3><p id=\"3dc6\" class=\"graf graf--h4 graf-after--h3 graf--subtitle\">How you work determines your\u00a0destiny.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fae37b elementor-widget elementor-widget-image\" data-id=\"9fae37b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"346\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/07\/1_7iC5CwpwC0YjZSHcaO5XaQ-1024x554.jpeg\" class=\"attachment-large size-large wp-image-76458\" alt=\"July Marketing\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/07\/1_7iC5CwpwC0YjZSHcaO5XaQ-1024x554.jpeg 1024w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/07\/1_7iC5CwpwC0YjZSHcaO5XaQ-300x162.jpeg 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/07\/1_7iC5CwpwC0YjZSHcaO5XaQ-768x415.jpeg 768w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/07\/1_7iC5CwpwC0YjZSHcaO5XaQ-100x54.jpeg 100w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/07\/1_7iC5CwpwC0YjZSHcaO5XaQ-360x195.jpeg 360w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/07\/1_7iC5CwpwC0YjZSHcaO5XaQ.jpeg 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71085f5 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"71085f5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/shift.newco.co\/strategy-is-culture-2609321d9bfe\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b31b4e5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b31b4e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3770e85\" data-id=\"3770e85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c64c268 elementor-widget elementor-widget-text-editor\" data-id=\"c64c268\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"title\">2. Content Strategy for Startups: The Complete Guide<\/h3><p class=\"c2\">How to stop wasting time and money on useless content.<\/p><p>Most startups are creating content, but chances are that it\u2019s costing more money than it\u2019s worth.<\/p><p>The biggest reason? Lack of strategy and reliance on guesswork.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ad77a0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"8ad77a0\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/uxplanet.org\/content-strategy-for-startups-the-complete-guide-554e44675f60\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31aef2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"31aef2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ee4046\" data-id=\"9ee4046\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dc86536 elementor-widget elementor-widget-text-editor\" data-id=\"dc86536\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"title\">3. Instagram\u2019s IGTV is the new media format creators have been waiting for<\/h3><p class=\"c2\">This week, we saw the release of another one of these new media formats: the Instagram TV, or IGTV. In case you\u2019re unaware, it\u2019s Instagram\u2019s foray to occupy the sweet spot between the video content created by your friends (the stories) and the content produced by Hollywood (Netflix, HBO). This mid-level content created by amateur creators has traditionally been the forte of YouTube. Instagram\u2019s plan involves banking on the following big, relevant change in the world: while younger audiences are spending more time with amateur content creators and less time with professionals, they do it almost exclusively on mobile.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5625883 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5625883\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/anantja.in\/instagrams-igtv-is-the-new-media-format-creators-have-been-waiting-for-4f5aa2ac93d5\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5558f4f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5558f4f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-be9cfd8\" data-id=\"be9cfd8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ca117c elementor-widget elementor-widget-text-editor\" data-id=\"8ca117c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"entry-title\">4. How to Scale Impact: Lessons from Starbucks Founder Howard Schultz<\/h3><p>Every successful company scales more than just revenue. It scales your worldview. And I believe you can scale positive social impact along with your business. But only if you\u2019re as creative and cash-conscious about doing good as you are about your business itself.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caa96bf elementor-align-center elementor-widget elementor-widget-button\" data-id=\"caa96bf\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/medium.com\/@reidhoffman\/how-to-scale-impact-lessons-from-starbucks-founder-howard-schultz-b1866e751d88\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-784f58c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"784f58c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aa2f880\" data-id=\"aa2f880\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a47cc2 elementor-widget elementor-widget-text-editor\" data-id=\"2a47cc2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 class=\"title\">5. Getting Traction: How to Hook New Users<\/h3><p>In his book, Hooked: How to Build Habit-Forming Products, Nir Eyal introduces the concept of triggers as they relate to building user habits. As a quick refresher, triggers are anything that cues action.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eebc911 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"eebc911\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/medium.com\/startup-grind\/getting-traction-how-to-hook-new-users-a9ace69a48de\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad1964 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad1964\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-672d73b\" data-id=\"672d73b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca44209 elementor-widget elementor-widget-spacer\" data-id=\"ca44209\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e06911 elementor-widget elementor-widget-image\" data-id=\"1e06911\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"480\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/05\/31948896_10155479502598017_5651962071437279232_n.jpg\" class=\"attachment-large size-large wp-image-75975\" alt=\"July Marketing\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/05\/31948896_10155479502598017_5651962071437279232_n.jpg 960w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/05\/31948896_10155479502598017_5651962071437279232_n-300x225.jpg 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/05\/31948896_10155479502598017_5651962071437279232_n-768x576.jpg 768w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/05\/31948896_10155479502598017_5651962071437279232_n-87x65.jpg 87w, https:\/\/spring.is\/old\/wp-content\/uploads\/2018\/05\/31948896_10155479502598017_5651962071437279232_n-319x239.jpg 319w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec5efe4 elementor-widget elementor-widget-text-editor\" data-id=\"ec5efe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Want to learn more about how Spring helps and supports impact entrepreneurs?<\/h3><p>Learn How This Vancouver Entrepreneur launched and scaled to over 7K subscribers in just 4 months<\/p><p>Andy Mo is a serial backpacker and travel guru turned entrepreneur. Secret Informant explores authentic cultural foods and as a very young company, was struggling to grow. This is the story of his journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc485f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fcc485f\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/spring.is\/old\/blog\/vancouver-entrepreneur-growth-scale\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Read More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0dcbb3 elementor-widget elementor-widget-spacer\" data-id=\"f0dcbb3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Strategy vs. Culture, Content Strategy IGTV, Lessons on Scaling Impact, and Gaining Traction are all highlights of July&#8217;s Marketing Roundup! Check out the full articles below. #MarketingMondays 1. Strategy Is Culture How you work determines your\u00a0destiny. Read More 2. Content Strategy for Startups: The Complete Guide How to stop wasting &hellip;<\/p>\n","protected":false},"author":15,"featured_media":596,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30],"tags":[1205,334,357,926,1194,1197,924,188,223,1196,1204,1200,1195,339,1193,707,280,1198,1202,1201,781,62,156,426,1070,1203,1199],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Roundup - July 9, 2018 - Spring Resources - Blog<\/title>\n<meta name=\"description\" content=\"Strategy vs. Culture, Content Strategy IGTV, Lessons on Scaling Impact, and Gaining Traction are all highlights of July&#039;s Marketing Roundup!\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Roundup - 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