{"id":79783,"date":"2019-12-11T09:12:07","date_gmt":"2019-12-11T17:12:07","guid":{"rendered":"https:\/\/spring.is\/old\/?p=79783"},"modified":"2019-12-11T16:00:08","modified_gmt":"2019-12-12T00:00:08","slug":"5-questions-investors-ask-when-evaluating-a-business","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/fundraising\/5-questions-investors-ask-when-evaluating-a-business\/","title":{"rendered":"5 Questions Investors Ask When Evaluating a Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"79783\" class=\"elementor elementor-79783\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-48743b7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"48743b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-357bcc8\" data-id=\"357bcc8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98f730f elementor-widget elementor-widget-text-editor\" data-id=\"98f730f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p style=\"font-size: 18px;\">There are a variety of reasons for investors to invest, but a key factor is ROI (Return on Investment). At the seed stage, they\u2019re taking a lot of risks and it\u2019s common for them to see over 80% of their portfolio companies fail before turning a profit. To make it worth their while, they look for hyper-growth companies; ones that have the potential to provide a 10x and beyond ROI as they scale.<\/p><p style=\"font-size: 18px;\">As an entrepreneur at the seed stage, it\u2019s important to understand what\u2019s going on in a potential investor\u2019s head so that you can best position yourself to win them over.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e3737 elementor-widget elementor-widget-heading\" data-id=\"c2e3737\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h6 class=\"elementor-heading-title elementor-size-default\">The top 5 questions asked by early-stage investors<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5853824 elementor-widget elementor-widget-text-editor\" data-id=\"5853824\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Do I like you and your team?<\/strong><\/p><p>At the core, investors want to know if they can trust you with their money. They want to make sure you\u2019re coachable, that you can execute, and that you have realistic expectations of yourself and the business. In the end, this question is all about whether or not your team has the right skills and mindset to succeed.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2274b60 elementor-widget elementor-widget-text-editor\" data-id=\"2274b60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>How are you different?<\/b><\/p><p>An active investor has likely heard at least 5 other pitches that sound exactly like yours. You need to show them what makes your business stand out and demonstrate that customers perceive enough difference and added value to choose your product or service over others. This question also requires you to prove how well you know your market and provide a solid plan for how you\u2019ll grow and scale.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ff494 elementor-widget elementor-widget-text-editor\" data-id=\"58ff494\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><span style=\"font-size: 18px;\">How are you going to make me money?<\/span><br \/><\/b><\/p><p>Investors look at how you\u2019ll grow and scale to know how they can exit or make returns. Be ready to discuss your revenue model, the size of the market you\u2019re targeting and your go-to-market strategy.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d18345 elementor-widget elementor-widget-text-editor\" data-id=\"7d18345\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b><span style=\"font-size: 18px;\">When am I going to get my money back?<\/span><br \/><\/b><\/p><p>Simply put, many investors have a timeline they like to work within and they want to know if you\u2019ll be able to return their investment within it.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86e00e9 elementor-widget elementor-widget-text-editor\" data-id=\"86e00e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>What&#8217;s the impact of your business?<\/b><\/p><p>Impact is a broad term. Some investors will focus on the potential for your business to disrupt the industry. Others care about the environmental, community, health, or mental wellbeing influence that your business has through your product\/service or the code of conduct which you hold yourself to.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be31380 elementor-widget elementor-widget-heading\" data-id=\"be31380\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Reality Check<\/h6>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6a8123 elementor-widget elementor-widget-text-editor\" data-id=\"d6a8123\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6><span style=\"font-size: 18px; color: rgb(85, 85, 85); font-family: &quot;Open Sans&quot;, sans-serif;\">Not all businesses are venture-scale and not all entrepreneurs feel comfortable with venture-style investors. Fortunately, there are other ways to find funding that may be more aligned with your needs!<\/span><br><\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae199ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae199ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bab427\" data-id=\"8bab427\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9f6433 elementor-widget elementor-widget-image\" data-id=\"b9f6433\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"http:\/\/impactmoneyfinder.ca\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"160\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/11\/Find-the-right-money-and-support-for-your-impact-business-1024x256.png\" class=\"attachment-large size-large wp-image-79769\" alt=\"\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/11\/Find-the-right-money-and-support-for-your-impact-business-1024x256.png 1024w, https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/11\/Find-the-right-money-and-support-for-your-impact-business-300x75.png 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/11\/Find-the-right-money-and-support-for-your-impact-business-768x192.png 768w, https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/11\/Find-the-right-money-and-support-for-your-impact-business-100x25.png 100w, https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/11\/Find-the-right-money-and-support-for-your-impact-business-360x90.png 360w, https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/11\/Find-the-right-money-and-support-for-your-impact-business.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There are a variety of reasons for investors to invest, but a key factor is ROI (Return on Investment). At the seed stage, they\u2019re taking a lot of risks and it\u2019s common for them to see over 80% of their portfolio companies fail before turning a profit. To make it &hellip;<\/p>\n","protected":false},"author":15,"featured_media":79788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1227],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Questions Investors Ask When Evaluating a Business - Spring Activator<\/title>\n<meta name=\"description\" content=\"As an entrepreneur at the seed stage, it\u2019s important to understand what\u2019s going on in a potential investor\u2019s head so that you can best position yourself.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Questions Investors Ask When Evaluating a Business - Spring Activator\" \/>\n<meta property=\"og:description\" content=\"As an entrepreneur at the seed stage, it\u2019s important to understand what\u2019s going on in a potential investor\u2019s head so that you can best position yourself.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spring.is\/old\/fundraising\/5-questions-investors-ask-when-evaluating-a-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Spring Activator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SpringImpact\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/SpringImpact\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-11T17:12:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-12T00:00:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/12\/chart-data-desk-document-590011-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1356\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Spring Activator\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/Spring_is\" \/>\n<meta name=\"twitter:site\" content=\"@spring_is\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Spring Activator\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/spring.is\/old\/fundraising\/5-questions-investors-ask-when-evaluating-a-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/spring.is\/old\/fundraising\/5-questions-investors-ask-when-evaluating-a-business\/\"},\"author\":{\"name\":\"Spring Activator\",\"@id\":\"https:\/\/spring.is\/old\/#\/schema\/person\/27452b647d0a715b7d5ce433d83c1321\"},\"headline\":\"5 Questions Investors Ask When Evaluating a Business\",\"datePublished\":\"2019-12-11T17:12:07+00:00\",\"dateModified\":\"2019-12-12T00:00:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/spring.is\/old\/fundraising\/5-questions-investors-ask-when-evaluating-a-business\/\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/spring.is\/old\/#organization\"},\"articleSection\":[\"Fundraising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/spring.is\/old\/fundraising\/5-questions-investors-ask-when-evaluating-a-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spring.is\/old\/fundraising\/5-questions-investors-ask-when-evaluating-a-business\/\",\"url\":\"https:\/\/spring.is\/old\/fundraising\/5-questions-investors-ask-when-evaluating-a-business\/\",\"name\":\"5 Questions Investors Ask When Evaluating a Business - 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