{"id":80399,"date":"2020-04-15T10:34:05","date_gmt":"2020-04-15T17:34:05","guid":{"rendered":"https:\/\/spring.is\/old\/?p=80399"},"modified":"2020-04-15T10:37:47","modified_gmt":"2020-04-15T17:37:47","slug":"how-to-recession-proof-your-capital-raise","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/","title":{"rendered":"How to Recession-Proof Your Capital Raise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"80399\" class=\"elementor elementor-80399\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e1dc881 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e1dc881\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f8a22df\" data-id=\"f8a22df\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a15dc5 elementor-widget elementor-widget-text-editor\" data-id=\"5a15dc5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Raising money: it\u2019s something that most companies need to do at some point in their journey to launch, finding product-market fit, and unlocking growth.<\/p><p>When you\u2019re raising equity investment for your business it\u2019s important to know that this aspect of business is prone to be impacted by a crisis or recession. It\u2019s not that the investors \u2013 whether angel investors, angel groups or venture capital firms \u2013 suddenly have less money to invest or no money. It\u2019s that they will react with a mix of personal and business reasons that will change the way things happen.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d40e28 elementor-widget elementor-widget-heading\" data-id=\"5d40e28\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\"><b>Common ways in which investors react during a crisis or recession<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f15f09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f15f09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-92a3d30\" data-id=\"92a3d30\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc843f6 elementor-widget elementor-widget-heading\" data-id=\"cc843f6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">They pull back<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-418817b elementor-widget elementor-widget-text-editor\" data-id=\"418817b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h6 style=\"color: #555555;\"><span style=\"font-size: 16px; font-family: 'Open Sans', sans-serif;\">Some investors will become very cautious and will reduce the number of investments they make. Get intel on their recent activities as they are still great investors and worth engaging.<br \/><br \/><\/span><\/h6>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-afab6ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"afab6ca\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0a2e992\" data-id=\"0a2e992\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ccaff0d elementor-widget elementor-widget-heading\" data-id=\"ccaff0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">They invest in their own<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7b9ae4 elementor-widget elementor-widget-text-editor\" data-id=\"e7b9ae4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Investors in a recession will often turn inward to focus on their current portfolio and ensure that they are able to weather the storm. This takes them, in large part, off the market for new investments for a period of time.<br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8680825 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8680825\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-965c175\" data-id=\"965c175\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1247f23 elementor-widget elementor-widget-heading\" data-id=\"1247f23\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">They exercise more caution<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1faed3d elementor-widget elementor-widget-text-editor\" data-id=\"1faed3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some investors will be more cautious on terms, looking more to convertible notes and SAFE agreements to protect downside risk.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55c4aec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55c4aec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08690a3\" data-id=\"08690a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a1d84a elementor-widget elementor-widget-heading\" data-id=\"0a1d84a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">They look for deals or become predatory<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ffe6d elementor-widget elementor-widget-text-editor\" data-id=\"69ffe6d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is a great time for investors to look for deals and entrepreneurs lower valuations for Thankfully, this is a very small percentage of investors, but they do exist and you want to watch for overly aggressive valuation numbers, liquidity preference, ratcheting, and board seats as potential signs. Not sure about their intentions? Do your homework and check their references.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5eda18d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5eda18d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-473bce8\" data-id=\"473bce8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dae67f8 elementor-widget elementor-widget-heading\" data-id=\"dae67f8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">They look for deals or become predatory<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f039b2 elementor-widget elementor-widget-text-editor\" data-id=\"0f039b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is a great time for investors to look for deals and entrepreneurs lower valuations for Thankfully, this is a very small percentage of investors, but they do exist and you want to watch for overly aggressive valuation numbers, liquidity preference, ratcheting, and board seats as potential signs. Not sure about their intentions? Do your homework and check their references.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe44801 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe44801\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0209fc\" data-id=\"e0209fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-270c4a7 elementor-widget elementor-widget-heading\" data-id=\"270c4a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">They get more active<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fb5d93 elementor-widget elementor-widget-text-editor\" data-id=\"5fb5d93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The next group gets more active, buying in a down cycle to get better deals and then patiently waiting out the recession for the promise of bigger wins down the road.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5349014 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5349014\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d113025\" data-id=\"d113025\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7ab7e6 elementor-widget elementor-widget-heading\" data-id=\"b7ab7e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">They don\u2019t change a thing<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45f8d24 elementor-widget elementor-widget-text-editor\" data-id=\"45f8d24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In good times and bad, boom or bust, some investors consistently invest in the same sectors with the same approach and support.<br \/><br \/><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdd4b77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdd4b77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d1469a9\" data-id=\"d1469a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3da2fd elementor-widget elementor-widget-heading\" data-id=\"f3da2fd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>With changes coming, here\u2019s how can you set yourself, your round, and your company up for success.<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8530909 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8530909\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bffd581\" data-id=\"bffd581\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3e39bb elementor-widget elementor-widget-heading\" data-id=\"e3e39bb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Traction trumps all<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7071e45 elementor-widget elementor-widget-text-editor\" data-id=\"7071e45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>There\u2019s no surprise here: the companies that capitalize on a down market through great scale-up strategies and execution will always attract investor interest. To ensure you raise a great round, your goal is to set the tone on what progress should look like, and then rally your team to achieve that momentum. For impact entrepreneurs, the opportunity to blend impact progress with market progress can be a powerful incentive for mission-driven investors to support your combined success.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-01ad6f4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"01ad6f4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da0a136\" data-id=\"da0a136\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-589a610 elementor-widget elementor-widget-heading\" data-id=\"589a610\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Tap into non-dilutive<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d50052 elementor-widget elementor-widget-text-editor\" data-id=\"0d50052\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Many communities have a wide range of grant and loan options. Your role as the leader of your business is to explore those at all times &#8211; raise or not, recession or not. Depending on the type and stage of your business, don\u2019t forget crowdfunding as alternative ways to fuel your growth.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b8a313e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b8a313e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3c2f206\" data-id=\"3c2f206\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fed956f elementor-widget elementor-widget-heading\" data-id=\"fed956f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Know your plan B and C<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5bd43 elementor-widget elementor-widget-text-editor\" data-id=\"dd5bd43\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Be prepared for the possibility of your round not going according to plan. What if you raise 75%? What if you raise half? What about not at all? What if investors want to change the paperwork? Your goal is to map out strategies and approaches that allow you to take good money in and adapt around revenue, costs, partnerships, grants, and loans to achieve your goals. Don\u2019t forget to look at equity crowdfunding if it is available in your region as a potential alternative approach.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa39c7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa39c7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16b3766\" data-id=\"16b3766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-051f737 elementor-widget elementor-widget-heading\" data-id=\"051f737\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Focus on your ideal investor<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f420d3 elementor-widget elementor-widget-text-editor\" data-id=\"8f420d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Most entrepreneurs are prone to pitching any investor under the mantra of \u201cyou never know.\u201d That\u2019s a poor choice, especially when you would never sell your product or service in that way. In a recession, the more you focus on values-aligned investors who get your space and business model, the easier it will be for you to raise. This is especially important for mission-driven entrepreneurs seeking investors with the right impact and return alignment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d77eae4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d77eae4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d046405\" data-id=\"d046405\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3147586 elementor-widget elementor-widget-heading\" data-id=\"3147586\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Get it done now<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9168a7 elementor-widget elementor-widget-text-editor\" data-id=\"d9168a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As the old saying goals: \u201cbetter a bird in hand than two the bush.\u201d If you\u2019re in the middle of a round, try and get it closed now \u2013 ideally before the recession hits and before the traditional December seasonal slowdown. If you have active interest now, try and close the round in addition to thinking about how you can fill out your funding needs through other sources.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d77855 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d77855\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ab86b4c\" data-id=\"ab86b4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe98aed elementor-widget elementor-widget-heading\" data-id=\"fe98aed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Set reasonable expectations<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccdbf93 elementor-widget elementor-widget-text-editor\" data-id=\"ccdbf93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Round sizes and valuations are often \u201ccorrected\u201d in a recession. That could mean smaller rounds, lower valuations, and tougher terms for you. Work through scenarios that have you adaptable to raising less while still getting your company where you need it to go. Watch the local, regional, and global trends in round sizes and valuations to ensure you\u2019re either in line with the new expectations or ready with strong reasons for your differences with a backup plan that will allow you to be patient for a longer raise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a6b0353 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a6b0353\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bdf4615\" data-id=\"bdf4615\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-18aea80 elementor-widget elementor-widget-heading\" data-id=\"18aea80\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Think global, act global<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e952509 elementor-widget elementor-widget-text-editor\" data-id=\"e952509\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>If you\u2019re changing the world, then you should invite the world\u2019s investors to the table. Cross-border investors will still find interest in business models and industries that are aligned with their investing thesis. Be fearless to find great global investors.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6fe640d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6fe640d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3e3ec5\" data-id=\"d3e3ec5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df1463b elementor-widget elementor-widget-heading\" data-id=\"df1463b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Surround yourself with a great advisory board<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d46f79b elementor-widget elementor-widget-text-editor\" data-id=\"d46f79b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Advisors can not only help you steer your company well through the bumps and turns of a recession, but they can also help you connect with and navigate the investor community. Building an advisory board with depth in investment rounds, scaling up, and recession proofing is always an excellent idea, and in time such as these have a board purpose-built to help you close a round could be the difference between an excellent round closed and a no round at all.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24c8461 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24c8461\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3674876\" data-id=\"3674876\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9a728f1 elementor-widget elementor-widget-heading\" data-id=\"9a728f1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Have your due diligence package ready to go<\/h5>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6283299 elementor-widget elementor-widget-text-editor\" data-id=\"6283299\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>It always surprises me when entrepreneurs have not prepared prior to embarking on a raise. However, know that you are being compared to all the other entrepreneurs and companies and investor meets. You must have your core due diligence package ready to deliver to investors to show them you\u2019re ready, have done your homework, are smart, know the levers to pull to make your business thrive, and are adaptable to whatever the world throws your way.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d30a49a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d30a49a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cbd6384\" data-id=\"cbd6384\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d24a7d9 elementor-widget elementor-widget-heading\" data-id=\"d24a7d9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Now what?<\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c1e6169 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1e6169\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26683be\" data-id=\"26683be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-acda616 elementor-widget elementor-widget-text-editor\" data-id=\"acda616\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As you step away from this post, consider where you are in your raise, where your investors are on the spectrum of change, your state of readiness, and what your Plan B looks like. With these answers in hand, you\u2019ll be able to set yourself and your company up for success regardless of a recession and the specific outcomes of your round.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b193744 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b193744\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-052f963\" data-id=\"052f963\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-faa3a90 elementor-widget elementor-widget-heading\" data-id=\"faa3a90\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><b>Need more help? <\/b><\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc93c4f elementor-widget elementor-widget-text-editor\" data-id=\"cc93c4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-size: 16px;\">Join a Spring Funding roundtable for active fundraising support, mentorship, and learning with a community of entrepreneurs at a similar stage in business and an experienced fundraising facilitator.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-240bdce elementor-align-center elementor-widget elementor-widget-button\" data-id=\"240bdce\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Raising money: it\u2019s something that most companies need to do at some point in their journey to launch, finding product-market fit, and unlocking growth. When you\u2019re raising equity investment for your business it\u2019s important to know that this aspect of business is prone to be impacted by a crisis or &hellip;<\/p>\n","protected":false},"author":1,"featured_media":80404,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,1227],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Recession-Proof Your Capital Raise - Spring Activator<\/title>\n<meta name=\"description\" content=\"A crisis or recession can make it hard (but not impossible) to raise equity investment for your business. Here&#039;s what you need to know to maximize success.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Recession-Proof Your Capital Raise - Spring Activator\" \/>\n<meta property=\"og:description\" content=\"A crisis or recession can make it hard (but not impossible) to raise equity investment for your business. Here&#039;s what you need to know to maximize success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/\" \/>\n<meta property=\"og:site_name\" content=\"Spring Activator\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SpringImpact\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-04-15T17:34:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-15T17:37:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2020\/04\/micheile-henderson-lZ_4nPFKcV8-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2048\" \/>\n\t<meta property=\"og:image:height\" content=\"1365\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keith Ippel\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@spring_is\" \/>\n<meta name=\"twitter:site\" content=\"@spring_is\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Keith Ippel\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/\"},\"author\":{\"name\":\"Keith Ippel\",\"@id\":\"https:\/\/spring.is\/old\/#\/schema\/person\/b7da8f962957aab4d34ceb4a5e8f48ed\"},\"headline\":\"How to Recession-Proof Your Capital Raise\",\"datePublished\":\"2020-04-15T17:34:05+00:00\",\"dateModified\":\"2020-04-15T17:37:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/\"},\"wordCount\":1223,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/spring.is\/old\/#organization\"},\"articleSection\":[\"Blog\",\"Fundraising\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/\",\"url\":\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/\",\"name\":\"How to Recession-Proof Your Capital Raise - Spring Activator\",\"isPartOf\":{\"@id\":\"https:\/\/spring.is\/old\/#website\"},\"datePublished\":\"2020-04-15T17:34:05+00:00\",\"dateModified\":\"2020-04-15T17:37:47+00:00\",\"description\":\"A crisis or recession can make it hard (but not impossible) to raise equity investment for your business. Here's what you need to know to maximize success.\",\"breadcrumb\":{\"@id\":\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/spring.is\/old\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Recession-Proof Your Capital Raise\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/spring.is\/old\/#website\",\"url\":\"https:\/\/spring.is\/old\/\",\"name\":\"Spring Activator\",\"description\":\"Changing the World Through Innovation\",\"publisher\":{\"@id\":\"https:\/\/spring.is\/old\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/spring.is\/old\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/spring.is\/old\/#organization\",\"name\":\"Spring Activator\",\"url\":\"https:\/\/spring.is\/old\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spring.is\/old\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/02\/cropped-spring_logo-1.png\",\"contentUrl\":\"https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/02\/cropped-spring_logo-1.png\",\"width\":2140,\"height\":1762,\"caption\":\"Spring Activator\"},\"image\":{\"@id\":\"https:\/\/spring.is\/old\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SpringImpact\/\",\"https:\/\/twitter.com\/spring_is\",\"https:\/\/www.instagram.com\/springactivator\/\",\"https:\/\/www.linkedin.com\/company\/spring-is\/\",\"https:\/\/www.youtube.com\/channel\/UCZzAdH-eUqQkKxVD8odgEhg\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/spring.is\/old\/#\/schema\/person\/b7da8f962957aab4d34ceb4a5e8f48ed\",\"name\":\"Keith Ippel\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/spring.is\/old\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5d035c85edad89e4f5477698ef836aad?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5d035c85edad89e4f5477698ef836aad?s=96&d=mm&r=g\",\"caption\":\"Keith Ippel\"},\"description\":\"With over 20 years of experience as a leader in technology &amp; impact businesses, Keith Ippel has accelerated the growth of both small and large companies and raised over $30M in angel investment and venture capital. As a global keynote speaker, teacher, and advisor, he has an unparalleled ability to collaborate with entrepreneurs, employees, and investors to grow businesses and change the world.\",\"url\":\"https:\/\/spring.is\/old\/author\/springcommunity\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Recession-Proof Your Capital Raise - Spring Activator","description":"A crisis or recession can make it hard (but not impossible) to raise equity investment for your business. Here's what you need to know to maximize success.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"How to Recession-Proof Your Capital Raise - Spring Activator","og_description":"A crisis or recession can make it hard (but not impossible) to raise equity investment for your business. Here's what you need to know to maximize success.","og_url":"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/","og_site_name":"Spring Activator","article_publisher":"https:\/\/www.facebook.com\/SpringImpact\/","article_published_time":"2020-04-15T17:34:05+00:00","article_modified_time":"2020-04-15T17:37:47+00:00","og_image":[{"width":2048,"height":1365,"url":"https:\/\/spring.is\/old\/wp-content\/uploads\/2020\/04\/micheile-henderson-lZ_4nPFKcV8-unsplash.jpg","type":"image\/jpeg"}],"author":"Keith Ippel","twitter_card":"summary_large_image","twitter_creator":"@spring_is","twitter_site":"@spring_is","twitter_misc":{"Written by":"Keith Ippel","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/#article","isPartOf":{"@id":"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/"},"author":{"name":"Keith Ippel","@id":"https:\/\/spring.is\/old\/#\/schema\/person\/b7da8f962957aab4d34ceb4a5e8f48ed"},"headline":"How to Recession-Proof Your Capital Raise","datePublished":"2020-04-15T17:34:05+00:00","dateModified":"2020-04-15T17:37:47+00:00","mainEntityOfPage":{"@id":"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/"},"wordCount":1223,"commentCount":0,"publisher":{"@id":"https:\/\/spring.is\/old\/#organization"},"articleSection":["Blog","Fundraising"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/","url":"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/","name":"How to Recession-Proof Your Capital Raise - Spring Activator","isPartOf":{"@id":"https:\/\/spring.is\/old\/#website"},"datePublished":"2020-04-15T17:34:05+00:00","dateModified":"2020-04-15T17:37:47+00:00","description":"A crisis or recession can make it hard (but not impossible) to raise equity investment for your business. Here's what you need to know to maximize success.","breadcrumb":{"@id":"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/spring.is\/old\/blog\/how-to-recession-proof-your-capital-raise\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/spring.is\/old\/"},{"@type":"ListItem","position":2,"name":"How to Recession-Proof Your Capital Raise"}]},{"@type":"WebSite","@id":"https:\/\/spring.is\/old\/#website","url":"https:\/\/spring.is\/old\/","name":"Spring Activator","description":"Changing the World Through Innovation","publisher":{"@id":"https:\/\/spring.is\/old\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/spring.is\/old\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/spring.is\/old\/#organization","name":"Spring Activator","url":"https:\/\/spring.is\/old\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/spring.is\/old\/#\/schema\/logo\/image\/","url":"https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/02\/cropped-spring_logo-1.png","contentUrl":"https:\/\/spring.is\/old\/wp-content\/uploads\/2019\/02\/cropped-spring_logo-1.png","width":2140,"height":1762,"caption":"Spring Activator"},"image":{"@id":"https:\/\/spring.is\/old\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SpringImpact\/","https:\/\/twitter.com\/spring_is","https:\/\/www.instagram.com\/springactivator\/","https:\/\/www.linkedin.com\/company\/spring-is\/","https:\/\/www.youtube.com\/channel\/UCZzAdH-eUqQkKxVD8odgEhg"]},{"@type":"Person","@id":"https:\/\/spring.is\/old\/#\/schema\/person\/b7da8f962957aab4d34ceb4a5e8f48ed","name":"Keith Ippel","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/spring.is\/old\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5d035c85edad89e4f5477698ef836aad?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5d035c85edad89e4f5477698ef836aad?s=96&d=mm&r=g","caption":"Keith Ippel"},"description":"With over 20 years of experience as a leader in technology &amp; impact businesses, Keith Ippel has accelerated the growth of both small and large companies and raised over $30M in angel investment and venture capital. As a global keynote speaker, teacher, and advisor, he has an unparalleled ability to collaborate with entrepreneurs, employees, and investors to grow businesses and change the world.","url":"https:\/\/spring.is\/old\/author\/springcommunity\/"}]}},"_links":{"self":[{"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/posts\/80399"}],"collection":[{"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/comments?post=80399"}],"version-history":[{"count":9,"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/posts\/80399\/revisions"}],"predecessor-version":[{"id":80447,"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/posts\/80399\/revisions\/80447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/media\/80404"}],"wp:attachment":[{"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/media?parent=80399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/categories?post=80399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spring.is\/old\/wp-json\/wp\/v2\/tags?post=80399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}