{"id":82597,"date":"2021-03-01T17:43:19","date_gmt":"2021-03-02T01:43:19","guid":{"rendered":"https:\/\/spring.is\/old\/?p=82597"},"modified":"2021-07-20T16:01:25","modified_gmt":"2021-07-20T23:01:25","slug":"5-tips-on-fundraising-from-investors-for-your-impact-focused-business","status":"publish","type":"post","link":"https:\/\/spring.is\/old\/blog\/5-tips-on-fundraising-from-investors-for-your-impact-focused-business\/","title":{"rendered":"5 Tips on Successfully Fundraising from Investors for Your Impact-focused Business"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"82597\" class=\"elementor elementor-82597\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe94a2d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe94a2d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d6636f\" data-id=\"4d6636f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a4044a2 elementor-widget elementor-widget-text-editor\" data-id=\"a4044a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">You have spent some time building your venture\u2014setting an ambitious vision based on a problem that you identified, building your unique product or service, proving your MVP and product-market fit, and starting to build your team. Now you need the startup capital to get to the next stage. A good way to raise that capital is to seek investment!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that investor-led businesses advance faster, especially when it comes to impact? The world is facing unprecedented times, and the amount of money being invested into impact entrepreneurs is rising every day. Annual surveys by the <\/span><span style=\"color: #ff5f52;\"><a style=\"color: #ff5f52;\" href=\"https:\/\/thegiin.org\/\"><span style=\"font-weight: 400;\">Global Impact Investing Network<\/span><\/a><\/span><span style=\"font-weight: 400;\"> demonstrate that USD $15 billion was invested in impact in 2015 and that number rose to USD $715 billion in 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Impact investments have also proven to be more resilient amidst the COVID-19 crisis. As a result, many investors are looking towards this avenue for allocating their capital. When communities are focused on building forward better and investors are turning to impact, there is no better time for purpose-driven entrepreneurs to focus on this avenue of funding.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But how do you know which funding options to pursue, and which investments you want and on what terms? Spring Activator\u2019s team of serial entrepreneurs and investors have put together these 5 key tips for you as a purpose-driven founder to successfully tackle fundraising from investors.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Build Your Company&#8217;s Fundraising Approach on Momentum<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may have asked yourself the question: <\/span><i><span style=\"font-weight: 400;\">When should I raise? <\/span><\/i><span style=\"font-weight: 400;\">This is a great question to ask because the timing of your round is critical.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investors like to jump on board with momentum. This can be anything from record sales, a relevant news event that your company\u2019s product\/service and mission align with, or an award you may have received.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you pitch your startup for the first time, your instincts tell you to instill a sense of urgency, that the problem you are solving needs to be solved and that your company is the right one to do it. Momentum, whether occurring organically due to surrounding circumstances or created by you, has the very same effect. When you find or create it, harness it to drive the fundraising for your business.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">2. Prepare an Investment Strategy for Your Startup<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Raising capital is a full-time job, and it needs to be done effectively with clear end-goals in mind. You should therefore be asking yourself: <\/span><i><span style=\"font-weight: 400;\">Who do I approach? How do I set effective goals? How big do I want my company to be? How long do I want to run my business? What is my exit strategy?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Spaghetti belongs on your plate, not on the wall. While founders need to speak with many potential investors during their raises, it\u2019s important to know who your ideal investor is, and how you want to fill your cap table. Sticking spaghetti on a wall by approaching investors without a strategy has few payoffs and can prolong a raise. A drawn-out fundraising process can be a red flag for investors, so knowing the answers to questions about your strategy is a good starting point.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having clear goals in place can target your conversations with values-aligned investors, help build momentum toward your growth targets, and will ultimately impact the form of your cap table.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A great place to start formulating your goals is the go-to-market strategy you\u2019ve already built for your startup. While the skills you used during this process are equally applicable to your raise, the tools and language are different. Spring\u2019s <span style=\"color: #ff5f52;\"><a style=\"color: #ff5f52;\" href=\"https:\/\/spring.is\/old\/programs\/impact-investor-challenge\/\">Impact Investor Challenge<\/a><\/span> and <span style=\"color: #ff5f52;\"><a style=\"color: #ff5f52;\" href=\"https:\/\/spring.is\/old\/programs\/fundraising-support\/\">Funding Roundtables<\/a><\/span> are two programs that can help you tackle this successfully.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb739c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb739c8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9e74c00\" data-id=\"9e74c00\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2eeada8 elementor-widget elementor-widget-image\" data-id=\"2eeada8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" width=\"640\" height=\"427\" src=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2021\/03\/Spring_Impact_Investor_Challenge_Final-165-1024x683.jpg\" class=\"attachment-large size-large wp-image-82603\" alt=\"Spring&#039;s Impact Investor Challenge 2019\" srcset=\"https:\/\/spring.is\/old\/wp-content\/uploads\/2021\/03\/Spring_Impact_Investor_Challenge_Final-165-1024x683.jpg 1024w, https:\/\/spring.is\/old\/wp-content\/uploads\/2021\/03\/Spring_Impact_Investor_Challenge_Final-165-300x200.jpg 300w, https:\/\/spring.is\/old\/wp-content\/uploads\/2021\/03\/Spring_Impact_Investor_Challenge_Final-165-768x512.jpg 768w, https:\/\/spring.is\/old\/wp-content\/uploads\/2021\/03\/Spring_Impact_Investor_Challenge_Final-165-1536x1024.jpg 1536w, https:\/\/spring.is\/old\/wp-content\/uploads\/2021\/03\/Spring_Impact_Investor_Challenge_Final-165-97x65.jpg 97w, https:\/\/spring.is\/old\/wp-content\/uploads\/2021\/03\/Spring_Impact_Investor_Challenge_Final-165-358x239.jpg 358w, https:\/\/spring.is\/old\/wp-content\/uploads\/2021\/03\/Spring_Impact_Investor_Challenge_Final-165-272x182.jpg 272w, https:\/\/spring.is\/old\/wp-content\/uploads\/2021\/03\/Spring_Impact_Investor_Challenge_Final-165.jpg 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Spring Activator's 2019 Impact Investor Challenge<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f08a174 elementor-widget elementor-widget-text-editor\" data-id=\"f08a174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">3. Find Values-aligned Investors to Raise Capital From<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When searching for investors, not only do you need to have a strategy to present, but you also need to be looking for individuals whose values align with yours. The questions you should ask when considering this are: <\/span><i><span style=\"font-weight: 400;\">Who are my ideal investors? Would we enjoy hanging out? How quickly do I want to grow my business? What kind of impact do I want my business to have?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Why is being values-aligned with your investors so important? Going into business with an investor is the equivalent to choosing a good life partner\u2014you need a good prenuptial agreement. When it comes to investors, this is a term sheet. <\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\"><br><\/span><span style=\"font-weight: 400;\">Some of our favourite stories of successful long-term relationships between entrepreneurs and investors have started over a campfire or drinks. As a scaling entrepreneur, you and your investors will go through some tough times, so it\u2019s important to know that you have a strong foundation for your relationship. It\u2019s helpful to know that your theses are aligned AND that you have similar values as humans.&nbsp;<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">4. Seek Investors Who Can Provide Added Value to Your Company and its Valuation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When launching, running operations, and fundraising a startup, resources tend to be strapped so it\u2019s important to integrate your efforts for maximum impact. \u201cValue-added\u201d is a buzzword often used in business, but we have seen over and over how important it is to find investors who add value in more ways than the investment itself.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question you should be asking here is: <\/span><i><span style=\"font-weight: 400;\">How do I want investors to add value to my startup beyond capital?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">More than a source of funds for your company, an investor can also serve as a mentor and adviser and can give you access to a network of people who can help you grow your business.&nbsp;<\/span><span style=\"font-size: 16px;\">For example, an investor with experience investing in startups in your sector can bring years of valuable wisdom to their work with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, an early investor with a strong portfolio and the ability to advise your company can increase its valuation\u2014embellishing your startup with tangible added value.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">5. Approach Fundraising for Your Business with an \u201cImpact Possible\u201d Mindset<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As an impact entrepreneur, at this point you might be thinking: <\/span><i><span style=\"font-weight: 400;\">How do I find impact investors?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">At Spring Activator we\u2019re dedicated to growing the community of impact investors, and we\u2019re here to tell you that they exist, and they\u2019re growing in numbers every day. Angel investors, family offices, and institutions are quickly turning to impact ventures, and we train new impact investors every year through our programming.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is an entire impact funding spectrum from social value and blended social\/financial value to financial value\u2014and we\u2019re seeing governance structures and impact measures evolve quickly. Finding and knowing your sweet spot on this spectrum is just as important as knowing the <span style=\"color: #ff5f52;\"><a style=\"color: #ff5f52;\" href=\"https:\/\/sdgs.un.org\/goals\">Sustainable Development Goal(s)<\/a><\/span> that your venture is addressing, as all of this is something you\u2019ll want to embed into your funding strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Our advice to you is to start building that strategy and doing your research. Programming such as our <span style=\"color: #ff5f52;\"><a style=\"color: #ff5f52;\" href=\"https:\/\/spring.is\/old\/programs\/impact-investor-challenge\/entrepreneurs\/\">Impact Investor Challenge<\/a><\/span> can help you as well as connect you to a network of impact investors along with mentors and fellow impact ventures.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the limits of your growth are directly correlated to how prepared you are to begin fundraising for your business!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4ad5ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4ad5ab\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dc4b5f\" data-id=\"1dc4b5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80ef86d elementor-widget elementor-widget-text-editor\" data-id=\"80ef86d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><b>Interested in additional information about the Impact Investor Challenge?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4eeaede elementor-align-center elementor-widget elementor-widget-button\" data-id=\"4eeaede\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/spring.is\/old\/programs\/impact-investor-challenge\/?utm_source=website&#038;utm_medium=blog&#038;utm_campaign=IIC2021YVR\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn More<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You have spent some time building your venture\u2014setting an ambitious vision based on a problem that you identified, building your unique product or service, proving your MVP and product-market fit, and starting to build your team. Now you need the startup capital to get to the next stage. A good &hellip;<\/p>\n","protected":false},"author":15,"featured_media":82685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[30,1251,1227,1229,1226,31],"tags":[357,394,14,347,223,40,33,317,1231,504,34],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Tips on Fundraising from Investors for Your Impact-focused Business<\/title>\n<meta name=\"description\" content=\"Fundraising for your business from investors requires a strategic approach. 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