In my last article, 3 Secrets to Pitching Investors, I covered some tips to keep in mind when you’re preparing your investor pitch. Not all investors are alike, however, and as great as it is to get that golden opportunity to pitch, you need be prepared to vet your investor if …
Explore Jobs Theory, Female Founder Startup Jobs, eCommerce Business, the Principles of Tech, VCGC, and a great UX usability tool in this week’s Tech Roundup. #TechThursdays 1. The Core Tenets of Jobs-to-be-Done Theory With decades of scrutiny in both academic and practitioner settings, these core tenets of Jobs Theory have …
By Jennifer Yemu Li Chiang, CEO and Co-Founder Most brands are interested in gaining exposure, and choose to measure impressions — the number of times a consumer sees a post. That’s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other, more involved …
First things first: you need to decide what it is you’re looking for in an investor. Instead of asking “where can I get money fast,” ask yourself: who is my ideal investor?
As an entrepreneur, you’re fearless when it comes to your business – you get it done! So why does connecting with successful and influential people seem so daunting? We debunk that myth by breaking down the steps it takes to actually meet that ideal investor, partner or mentor. If there’s …
First impressions are crucial for any business and can have a huge impact on your reputation and chance of success. Be memorable for all the right reasons with our top do’s and don’ts for introductions. Put your best foot forwards and make key connections with these guidelines. Keith Ippel, CEO …
This Marketing Roundup is all about content, content and content for your marketing strategy. We also take a look at what it takes to staying top of mind in your industry and Female Founder office hours. If you are ready to incorporate video marketing to your content marketing, we are …
This week’s Marketing Roundup will take a look at advertising on Facebook and LinkedIn, a Marketing Optimization Week resource, Landing Page science and B2B writing. Enjoy! 1. The Official Facebook Advertising Playbook 2018 Let’s face it, there’s a ton of noise in the advertising space right now, especially advertising on …
Our Tech Roundup this week looks at the process of reducing churn within your business, a few Vancouver companies, Avigilon and Just Order Enterprise, Mr. Amaozon, Jeff Bezos and how to make your next one-on-one meeting more effective. 1. A Systematic Approach to Reducing Churn Understanding the core drivers of …
This week, we are pleased to introduce our next IMPACT Startup Visa company – Lolaguide! Lolaguide is a Brazilian/Canadian Startup founded in 2015. Initially, their main goal was to provide the best platform for Brazilian travellers to experience the world through awesome and unique activities conducted by local guides. Now, …
We acknowledge that we are headquartered on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish), Stó:lō, and sel̓íl̓witulh (Tsleil-Waututh) peoples, and as a global team we’d like to extend this acknowledgement to all those who have historically stewarded and nurtured the lands we live, work, and play on today.