By Jennifer Yemu Li Chiang, CEO and Co-Founder Most brands are interested in gaining exposure, and choose to measure impressions — the number of times a consumer sees a post. That’s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other, more involved …
Read more about taxi monopolies, Vancouver’s Amazon HQ2 bid, Facebook group interactions, Cleantech Startups and the Amazon Key in this week’s jam packed Tech Roundup. 1. Opinion: Time for B.C. to move beyond taxi monopolies A committee of MLAs this week made 32 recommendations on how to regulate ride-hailing services, …
This week’s marketing roundup looks at some actionable items to improve your marketing game. Improve your metrics, advertising copy, automate your marketing activities and create an effective launch. 1. 6 Engagement Marketing Metrics & How to Improve Them It’s not just about letting your customers feel heard. Engagement metrics, while often …
We acknowledge that we are headquartered on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish), Stó:lō, and sel̓íl̓witulh (Tsleil-Waututh) peoples, and as a global team we’d like to extend this acknowledgement to all those who have historically stewarded and nurtured the lands we live, work, and play on today.