By Jennifer Yemu Li Chiang, CEO and Co-Founder Most brands are interested in gaining exposure, and choose to measure impressions — the number of times a consumer sees a post. That’s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other, more involved …
We all know marketing isn’t just about content, this week we look at using automation, new ad products, old-school marketing tactics and key tracking metrics and data that you need to watch closely. #MarketingMondays 1. 6 Automation Rules to Skyrocket Your Email Marketing Performance Email marketing is surely the most …
By Paul BrassardManaging Partner – Volition Spoiler alert: this piece was inspired by Stranger Things – proceed with caution. I’m often asked how to close investors. To be honest, the way I do it is a bit upside down from what I know to be the norm. The norm that …
We acknowledge that we are headquartered on the traditional, ancestral, and unceded territories of the xʷməθkʷəy̓əm (Musqueam), sḵwx̱wú7mesh (Squamish), Stó:lō, and sel̓íl̓witulh (Tsleil-Waututh) peoples, and as a global team we’d like to extend this acknowledgement to all those who have historically stewarded and nurtured the lands we live, work, and play on today.