Tag: Branding

Posted on: March 26, 2018 Posted by: Chin Chang Comments: 0

Calculate ROI — Influencer Marketing: How To

By Jennifer Yemu Li Chiang, CEO and Co-Founder Most brands are interested in gaining exposure, and choose to measure impressions — the number of times a consumer sees a post. That’s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other, more involved …

Posted on: November 15, 2017 Posted by: Keith Ippel Comments: 0

How to Craft Your Brand and Rise Above the Competition

Startup Founders often dismiss the importance of having a brand strategy. While branding may seem elusive to founders, laying the foundation of your branding (Minimum Viable Brand) will accelerate your marketing efforts. You’ll soon find out that there will never be “more time”! As an entrepreneur, the money that will come …