Tag: Branding

Posted on: March 26, 2018 Posted by: Chin Chang Comments: 0

Calculate ROI — Influencer Marketing: How To

By Jennifer Yemu Li Chiang, CEO and Co-Founder Most brands are interested in gaining exposure, and choose to measure impressions — the number of times a consumer sees a post. That’s one of our metrics. But we also track engagement (likes and comments on posts, divided by follower count) and other, more involved …