Weekly Marketing Roundup: January 15, 2018
This week’s marketing roundup looks at some actionable items to improve your marketing game. Improve your metrics, advertising copy, automate your marketing activities and create an effective launch.
1. 6 Engagement Marketing Metrics & How to Improve Them
It’s not just about letting your customers feel heard. Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing.
2. Build launch hype without annoying your list
Since you’ve already worked to get the attention of your subscribers, today’s post shares how to choose email topics for a launch campaign that tell a story and create real, juicy conversation around your work.
3. Advertising Copy: 58-Point Guide To Text Ad Anatomy
Because ad copy is only seen in a few short seconds, it’s important to perfect the practice and ensure that you’re delivering the most relevant and eye catching string of words possible. In the next few minutes, I intend to first dissect the anatomy of a text ad and explain the importance of every piece followed by the process you should take when writing an ad and at the end of it all, how to continuously better your ads forever.
4. Don’t Delegate, Automate: 7 Marketing Activities to Set and Forget
Most marketing activities are tedious, time-consuming, and expensive.
You probably dread most of them.
But did you know that you can automate the majority of marketing activities?
If you can automate or streamline something, you should. Never delegate something that can be done on its own.
5. What Does it Take For Your Business to Stay Top of Mind?
When we’re at work, we want to believe that people think about our business all day long. In our minds, we’re the FIRST company a customer or prospective customer considers when a particular need arises. But you and I both know that’s not how it works.
Super Charge Your Social Media Marketing (&SEO)
Want to amp up your marketing efforts in 2018? Spring is holding one of our most popular workshops – Super Charge Your Social Media Marketing (& SEO), on January 20th. Don’t miss your chance to learn how to get your customer’s attention and keep it. Space is limited, save your spot today.
Other Upcoming Events
February 22 @ 5:30 pm - 7:30 pm PST
Spring Breakfast Talks: Outsourcing offshore or Hiring a Local Development Firm for your Tech ProjectFebruary 27 @ 8:30 am - 10:00 am PST
RAISE Collective & Spring Presents: Startup Valuation and Creating An Investor-Ready Due Diligence Package for Female EntrepreneursMarch 6 @ 8:30 am - 10:30 am PST
March 6 @ 5:30 pm - 7:30 pm PST
March 7 @ 5:30 pm - 7:30 pm PST